Multichannel Medical strategy execution: implement the EE regional strategy and steer the local execution.
Responsible for team competences and implementation of Perfect visit and Matrix of Competencies Tool.
Implementation IQMED tool.
Medical marketing execution: adapt and drive detailing support and professional communication strategy and steer brand performance and perception.
Lead the implementation and organization of the local, and participation in the regional and Global Derms events in cooperation with Medical Advisor Romania and Regional Medical Manager.
Leads local Detailing Management, KOL Management.

Detailing Management

Develops with Medical Advisor Romania and executes annual local professional medical marketing plan with a clear strategy and measurable objectives.
Roll-out tools for competence improvement of medical reps, define KPIs and critical success factors to measure detailing efficacy (field force intelligence- Matrix of competencies).
Support and drive organizational set up of the detailing team in countries with Medical Advisor Romania and regional Medical Manager.
Identifies need for participation in a regional and global clinical study based on market analysis (to support product launch or life cycle management).
Implements clinical studies and participates in Global studies in cooperation with Medical Advisor Romania
Initiates and local medical tracking based on the Global and Regional recommendation in cooperation with Medical Advisor Romania
Follow and influence HCP targeting and segmentation.
Ensures roll-out in line with regional strategy.

Key Opinion Leader Management

Lead local key opinion leader management: recruit key opination leaders (KLOs), Digital opinion leaders (DOLs), and build relationship and develop a regional KOL management strategy.
Establish and maintain productive relationship with KOLs & DOLs .
Actively participate in the biggest local Derms’ meetings. Follow-up summaries, evaluations, and learnings from KOLs activities.

Business Sense

Identifies the opportunities to grow the business, maintaining ROI.
Understand and contributes to Eucerin strategy.
Understands and influences decision making process to grow recommendation.
Working cross functional and understands the roles and responsibilities of marketing, S&C, digital. Support recruitment of local KOLs & DOLs to regional projects.

Personal skills

University degree, preferably in any kind of the Medical or Bio-Medical science with strong interest in life science.
Several years of experience in professional marketing or medical sales in a dermocosmetic or pharmaceutical company.
Acts in a compliant and professional way. Confident, patient, and convincing behavior.
Strategic & analytical, team oriented, open, proactive acting.
International Mindset
Fluent English
Active listening skills.
Willingness to continue to learn and develop.

Communication and presentation skills

Strong presentation and communication skills towards internal and external stakeholders.
Excellent verbal and non-verbal communication skills.
Has the ability to give the same message at different level (Dermatologist – Pharmacist- Consumer).
Knows, understands, and acts along the negotiating process: key stages and principles of negotiating.
Identifies own strengths and weaknesses in negotiations and acts accordingly.

Leadership Skills

Conveys mission and vision of Eucerin and company’s core values.
Recruits and develops the right employees.
Support in Designing effective local detailing organization (size and structure).
Understands the dynamics of people, their personalities, their motivation, and their needs.
Creates team targets and mutual goals.

Functional Knowledge: Dermatology & Medical Cosmetics

Knowledge and understanding of medical cosmetics, active ingredients & mode of action and how it gives value to the doctor, pharmacists, and patients.
Continuously maintain in-depth understanding of HCPs, consumers, market, and main competitors.
knowledge on Skin Biology & Skin Pathologies:
- Skin barrier and function of the skin
- Skin Indications and active ingredients
- Safety of dermo-cosmetic products