The General Trade Cairo & Alex Regional Sales Manager will implement the GT strategy for NIVEA brand across Cairo & Alex regions, as well as will identify and pilot new growth opportunities. S(he) will be responsible to drive business growth at speed & scale.

Setting tactical development plans in GT to ensure the strategic plan is in place and all sales fundamentals and KPIs are perfectly executed/delivered by retail environment.
Building Bottom-Up annual business plan for GT by different retail environments and leading the distributor team towards achieving their monthly, quarterly, and yearly targets/KPIs.
Planning/Monitoring the sales budget by different trade allowance buckets/retail environment and ensure the distributor teams are compliant to BDF financial standards in spending, execution & reporting through reviewing/approving all claims from the distributors versus the approved sales memos/activities to ensure there are no deviations.
Creating monthly sales memos and aligning with finance and S&CM teams based on the annual business plan/forecast cycles and share it with the distributor team.
Approving/Tracking all loyalty schemes/programs in the market with Key Wholesalers.
Identifying/Capturing “vertical – horizontal” growth opportunities in direct retail environments by expanding direct coverage and increasing drop size/penetration.
Building/Maintaining a strong relationship with TOP10 Customers (Wholesalers – Key Retailers) by regularly visiting them, assessing performance versus target, solving problems, and checking market trends/competition activities.
Holding weekly meetings with the distributor team to oversee MTD performance versus targets/KPIs and agree on MTG actions/results.
Developing/Coaching the distributor team to uplift their capabilities for better performance and effective communications by conducting On-The-Job filed trainings and providing constant feedbacks.
Driving efficient stock management to ensure target achievement and maintain healthy & low NPI stocks.

Your Profile

Bachelor’s or Master’s degree with a minimum of 5 years’ experience in a similar role, ideally within the FMCG sector
Proven experience in the cosmetics industry is mandatory
Strong foundation in sales fundamentals with a solid commercial mindset
Advanced data analytics capabilities with the ability to translate insights into actionable strategies
Demonstrated leadership skills with the ability to inspire and drive high-performing teams
Strong stakeholder management skills across cross-functional teams
Excellent communication and influencing abilities
High level of commitment, ownership, and accountability
Strong collaboration mindset and team orientation
Competitive spirit with a results-driven approach
Entrepreneurial mindset with the ability to identify and act on growth opportunities