Your Tasks

• Multichannel medical strategy: implement the EE regional strategy and steer the local execution
• Responsible for team competences and professional expertise
• Medical marketing: adapt and drive detailing support and professional communication strategy and steer brand performance and perception
• Lead the implementation and organization of the local, and participate in the regional and global Derms events in cooperation with Regional Medical Manager
• Lead local Detailing Management, KOL Management
  
  

Detailing Management

• Develop and execute annual local professional medical marketing plan with a clear strategy and measurable objectives
• Roll out tools for competence improvement of medical reps, define KPIs and critical success factors to measure detailing efficacy (double visits, field force intelligence – Matrix of competencies)
• Support and drive organizational set-up of the detailing team in countries with regional Medical Manager
• Translate science into recommendation and sales
• Identify need for participation in a regional and global clinical study based on market analysis (to support product launch or life cycle management)
• Implement clinical studies and participate in global studies
• Initiate and track local medical activities based on the global and regional recommendation
• Follow and influence HCP targeting and segmentation
• Ensure roll-out in line with regional strategy
  
  

Key Opinion Leader Management

• Lead local key opinion leader management: recruit key opinion leaders (KOLs), digital opinion leaders (DOLs), and build relationships and develop a regional KOL management strategy
• Establish and maintain productive relationship with KOLs & DOLs
• Actively participate in the biggest local Derms’ meetings. Follow up summaries, evaluations, and learnings from KOLs activities
  
  

Your Profile

Functional Knowledge: Dermatology & Medical Cosmetics

• Knowledge and understanding of medical cosmetics, active ingredients and mode of action and how it gives value to doctors, pharmacists, and patients
• Continuously maintain in-depth understanding of HCPs, consumers, market, and main competitors
• In-depth knowledge on skin biology & skin pathologies:
• Skin barrier and function of the skin
• Skin Indications and active ingredients
• Safety of dermo-cosmetic products
• Efficacy testing of cosmetics
  

Business Sense

• Identifies the opportunities to grow the business while maintaining ROI
• Understands and contributes to Eucerin strategy
• Works cross-functionally and understands the roles and responsibilities of marketing, S&C, digital
• Supports recruitment of local KOLs & DOLs to regional projects
  
  

Personal skills

• University degree, preferably in any kind of the Medical or Bio-Medical science with strong interest in life science
• Several years of experience in professional marketing or medical sales in a dermocosmetic or pharmaceutical company
• Fluent English, Czech as a mother language (due to medical detailers)
• Strategic & analytical, team-oriented, open, proactive
• International Mindset
• Strong presentation and communication skills towards internal and external stakeholders
• Knows, understands, and acts along the negotiating process: key stages and principles of negotiating
  
  

Leadership Skills

• Conveys mission and vision of Eucerin and company’s core values
• Recruits and develops the right employees
• Supports in designing effective local detailing organization (size and structure)
• Creates team targets and mutual goals
  
  

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.