Role Purpose
- Responsible for account strategy development & implementation to achieve profitable business growth and relationship with customers.
- The account strategies need to be in line with shoppers marketing, brand strategies and sales objectives.
- This role will be working closely with shopper & customers marketing and sales department to ensure brand communications and trade execution are maximized in store.
Key Accountabilities
Derive Business Strategy and Objective
- Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies.
Customer Orientated
- Develop and maintain strategic business relationships with customers.
- Negotiate sales with existing and new customers who are of strategic importance to the organization.
- Provide ongoing support to high value clients and ensure high quality customer service being delivered.
- Identify customer needs and opportunities by analyzing sales gap & develop strategy to minimize or close gap
- Serves as a liaison between clients and company departments.
- Familiar with outlet’s sales operation in terms of merchandising and ordering process.
- Possess very detailed product knowledge as well as through knowledge of client business.
Leadership (Manage, oversee, guidance, coaching, motivation etc)
- Monitor business to adhere the company's business strategy.
Derive and Implement Business Process
- Leading & Ensure all NPL Listed on timely basis.
- Meeting company Account Receivable objective by maintaining healthy aging level.
Enhance Sales Activities to Ensure Cost and Process Efficiency
- Manage trade budget, A&P, trading term discussion within budget allocated.
- Ensure trade return rate within company’s objective, good market hygiene in the trade with FIFO practices.
- Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis.
Obtain and Alert with Competitive Knowledge on Market Trend, Movement and Practice
- Keep abreast with latest market trends and development, with sound knowledge of competitors' activities.