Contract Type:

Unlimited / Full-Time

Country / City:

Mexico / Ciudad de Mexico

Company:

Beiersdorf México, S.A. de C.V.

Job Function:

Sales

Role Purpose:

The In-Store Excellence Manager within the Shopper & Customer Marketing team has two main responsibilities: (1) to develop and manage the execution tracking capabilities (Picture of Success) for initiatives planned by the Shopper & Customer Marketing team, and (2) to develop the POSM and VAS strategy for all Beiersdorf Brands

Main Accountabilities:

Store Execution: Have a store-back mindset in all programs and workstreams.

• Win the Shopper: Develop quality content for the cluster in WTS content.
• Trax: Work with Activation markets to set up KPIs. Work to identify gaps and put local actions plans in place.
• Top stores: Work with Top Store program
• Suppliers: Responsible for managing the relationship with suppliers such as Trax, Storecheck and Win the Shopper (sending KPIs and receiving reports).
• Sales Incentives: Support on incentives program definition and follow up
• Field immersion: Do structured trade visits to verify retail context and collect information / insights about execution, trends, and competitors.

POSM

• POSM: Work together with POSM coordinator and S&CM Categories in order to generate POSM Materials for all categories and retailers.
• PICOS: Customize all regional POSM from PICOS for Latam / local customers
• Insights: Build, collect and communicate insights by Category/ Channel.

VAS

• VAS strategy and implementation development
• Responsible on financials and performance

Knowledge, Skills and Experience:

• University Degree or comparable
• Strategic Thinking
• Thinking ahead
• High level of analytical skills
• Results Driven
• Leadership
• High Collaboration
• Excel knowledge (intermediate/advanced)
• English (Advanced)
• At least 3 years of experience in marketing, sales, Shopper or trade
  marketing.
• Market information knowledge (Nielsen Scantrack, Nielsen Retail Index, ISCAM)
• Trax Retail Management