Develop and implement promo strategies to maximize ROI and improve competitiveness
Develop guidelines and guardrails for promotional planning by category, customer/ channel
Responsibility for approving promotions beyond recommended thresholds
Establish promo evaluation standards and ensure insights are translated into future plans
Follow up competition promo activities and propose action
Analyze trade promotion effectiveness and optimize promotional investments
Optimize the trade spend allocation & the profit pool to drive win-win customer strategies
Lead portfolio pricing strategy (including shelf price and price ladders) across channels to deliver profitable growth and protect brand equity. Own key pricing governance frameworks (e.g., NSP, TTC and floor prices), monitor profit pools and value corridors, and steer pricing recommendations and execution discipline
Utilize market data, consumer insights, and competitor analysis to identify growth opportunities
Identify shopper occasion white spots, affordability and premiumisation opportunities and drive right sizing per channel
Work closely with Sales, Marketing, and Finance teams to ensure RGM strategies are effectively implemented
Continuously monitor market trends, competitor pricing, and promotional activities
Defines MSL by sales channel (must stock list)
Your Profile
Bachelor’s or Master’s degree in Business, Finance, Marketing, or a related field
The ideal candidate will have 3+ years in RGM (Revenue Growth Management), Sales Strategy or Commercial Strategy in FMCG environment
Understand the financial impact of sales decisions on business profitability and growth
Proven track record of driving profitable revenue growth through strategic pricing, trade spend management, and market analysis
Proficiency in Excel, Power BI, Nielsen - Ability to work in a fast-paced, dynamic environment with a results-driven mindset
Excellent communication, stakeholder management, and influencing skills
Analytical mindset with a problem-solving approach