I. PRINCIPAL ACCOUNTABILITY – MINIMUM REQUIREMENT:

1. Marketing Strategy Support & Full Marketing Deployment:

• Strategy support: Support Brand Managers in developing an overall marketing strategy, an annual business plan and competitive growth strategies for assigned product lines.
• Concept development: Contribute ideas and insights to support communication concepts, campaign development, and brand initiatives.
• Full marketing deployment: Lead the development and execution of the full marketing package, including campaign assets, communication materials and activation plans.
• Performance tracking: Monitor campaign performance and support post-campaign evaluation to derive insights and improvement opportunities.

2. Consumer Understanding:

• Insights: Deeply and continuously listen to and understand our consumers and customers and generate valuable insights for concept work. Always differentiate between the fact and the insight.
• Market research: Implement and interpret market research to withdraw business implications.
• Competition watch: Regularly analyze and withdraw business implications.

3. Brand Image & Standard:

• Ensure on-brand communication: set commercial targets, brief an advertising agency, evaluate creative art work, and manage consistent quality.
• Ensure on-brand execution: Establish and control brand standards in the areas of product, packaging, price, promotion, and other communication touchpoints.

4. Communication Plan:

• Media efficiency: Regularly judge and track the media plan, as well as control target achievements post-campaign.
• Think digital: Include digital in the media mix and media strategy as a pillar and generate key learnings for function.

II. SPECIAL REQUIREMENT

1.Education:

• University degree in Marketing/Economics/Business Administration.

2.Working Experiences:

• Min. 3 years of working experience in brand management, trade marketing, or an equivalent field in FMCG.
• Extensive experience and relevant knowledge in personal and skin care.

3.Skills:

• Strong entrepreneurial, passionate, and ownership mindset
• Strong analytical thinking, problem-solving ability, and sense of urgency
• Effective planning and project/time management
• Strong presentation and negotiation skills, being persuasive and effective
• Be creative and open-minded
• Eager to learn
• High adaptability
• Very fluent in English and Vietnamese in speaking and writing.