Customer Development Manager
Beiersdorf
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Kuala Lumpur, Malaysia
Posted on Apr 12, 2026
Your Tasks
Role Purpose
Derive Business Strategy and Objective
Key Requirements
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional Information
Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor
Role Purpose
- Responsible for account strategy development & implementation to achieve profitable business growth and relationship with customers.
- The account strategies need to be in line with shoppers marketing, brand strategies and sales objectives.
- This role will be working closely with shopper & customers marketing and sales department to ensure brand communications and trade execution are maximized in store.
Derive Business Strategy and Objective
- Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies.
- Develop and maintain strategic business relationships with customers.
- Negotiate sales with existing and new customers who are of strategic importance to the organization.
- Provide ongoing support to high value clients and ensure high quality customer service being delivered.
- Identify customer needs and opportunities by analyzing sales gap & develop strategy to minimize or close gap
- Serves as a liaison between clients and company departments.
- Familiar with outlet’s sales operation in terms of merchandising and ordering process.
- Possess very detailed product knowledge as well as through knowledge of client business.
- Monitor business to adhere the company's business strategy.
- Leading & Ensure all NPL Listed on timely basis.
- Meeting company Account Receivable objective by maintaining healthy aging level.
- Manage trade budget, A&P, trading term discussion within budget allocated.
- Ensure trade return rate within company’s objective, good market hygiene in the trade with FIFO practices.
- Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis.
- Keep abreast with latest market trends and development, with sound knowledge of competitors' activities.
Key Requirements
- Bachelor’s degree / diploma in business development or other related fields
- At least 4 years’ experience in key account management or similar area of multi-national companies, preferably in FMCG
- Analytical, business acumen, negotiation, customer-oriented, presentation, result-driven
- Computer literacy in MS Office
- Good command in English both spoken and written
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional Information
Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor
This job is no longer accepting applications
See open jobs at Beiersdorf.See open jobs similar to "Customer Development Manager" Imagine.