JOB PURPOSE: Manage influencer partnerships and execute influencer marketing campaigns. The role involves identifying suitable influencers, managing relationships, coordinating campaign deliverables, and analyzing campaign performance to ensure brand objectives are achieved.

RESPONSIBILITIES:

Influencer Sourcing & Outreach

Research and identify relevant influencers aligned with the brand’s target audience and values.
Build and maintain a database of influencers across key platforms (Instagram, TikTok, etc.).
Conduct outreach, negotiate collaboration terms, and onboard influencers for campaigns.

Campaign Management

Plan and execute influencer marketing campaigns from concept to completion.
Coordinate campaign timelines, deliverables, and content approvals.
Ensure influencers adhere to brand guidelines and campaign requirements.

Relationship Management

Develop and maintain strong relationships with influencers and talent agencies.
Serve as the main point of contact for influencer communications.
Foster long-term partnerships with high-performing influencers.

Content Coordination

Review influencer content to ensure it aligns with brand messaging and quality standards.
Collaborate with internal teams (creative, social media, PR) to align campaign strategies.

Performance Tracking & Reporting

Monitor campaign performance using metrics such as reach, engagement, conversions, and ROI.
Prepare campaign reports and insights for stakeholders.
Identify opportunities to optimize influencer strategies.

Administrative & Operational Tasks