Define and drive the mid- and long-term global Aquaphor brand strategy aligned to the 2030 growth ambition
Develop the long-term 2030 portfolio vision that scales Aquaphor’s impact and sets the trajectory for global leadership
Craft an ambitious global expansion roadmap, unlocking opportunities across new and legacy categories
Build a clear global positioning rooted in US heritage while enabling international relevance and regulatory fit (cosmetics vs OTC)
Identify global white spaces for expansion across categories and geographies

2. Portfolio & Innovation Leadership

Oversee global portfolio strategy across legacy and new categories
Ensure clear prioritization between core business growth (US) and global expansion projects
Steer global innovation pipeline in close collaboration with R&D, Supply Chain, Medical and other HQ functions
Together with Senior Medical Manager, present projects in Pre-IIM meetings and senior forums (i.e. Aquasquad, Regular JFs with Derma President and/or US Derma Lead Team), championing bold ideas and clear strategic direction

3. Communication & Brand Equity

Define the global strategic brand positioning and brand equity vision
Lead global campaign development
Lead global best-practice launch support creation and best-in-class communication packages across channels (campaign, website, social media) on global scale OTIF
Create best in class social media strategy and brand advocacy concepts
Steer lead agency on strategic level
US–Global Integration
Ensure strong partnership with North America marketing
Drive alignment between global strategy and US execution
Act as senior interface between US organization and Hamburg HQ

4. Team & x-functional Leadership

Lead, coach and develop a high-performing global marketing team located in US and HQ
Foster entrepreneurial, agile and performance-driven culture
Infuse and inspire team with new ideas, a strategic vision and best-practice cases
Build cross-functional alignment on vision across Marketing, Medical, CMI, R&D (Formula, Claim Strategy & PackDev), Finance, Supply Chain and with US Derma Lead team
Ensure consistent messaging and visual execution across all brand touchpoints

6. Performance & Governance

Own and monitor global marketing budget
Define and monitor brand health and financial KPIs in close collaboration with CMI
Provide regular clear brand, market & competitor reporting in close collaboration with CMI

Your Profile

University degree in Business, Marketing or Life Sciences
10+ years experience in global marketing and brand building
Strong US market expertise required and ideally some experience outside US market
Expertise in dermatological skincare is a plus
Proven track record in end-to-end innovation and communication development
Experienced leader ideally with expertise in managing or collaborating with hybrid/global teams
Strong strategic thinking and entrepreneurial mindset
Excellent stakeholder management and influencing skills
Ability to operate in matrix and cross-cultural environment
Comfortable working in a hybrid team set-up (HH HQ and US) across time zones and managing stakeholders across regions with agility and empathy
Strong communication, presentation and visual/verbal storytelling skills bringing a vision to life
Very strong eye for details and excellence in execution
Fluent in English

Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all our applicants. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.

If you have any questions, please check our application FAQ first. If your question is not answered there, feel free to contact our Talent Acquisition Expert Alfredo via rc@beiersdorf.com.

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