Stakeholder & Customer Relationship Management
- Establishes/builds relationships at top level.
- Leverages industry expertise and consumer insights to develop a collaborative, future focused strategy that drives aligned business growth for Beiersdorf and the customers.
- Resolves channel accounts issues and conflicts swiftly to minimize any impact on delivery of business plans.
- Provides different solutions to SD & SCM
Value Chain Understanding & Financial Rigor in Decision
- Identify new opportunities and drive business growth.
- Connects dots and insights using the ABP/Sales Mandate framework and puts together compelling business cases with size of prize to support fact-based decision making
- Understands retailers’ financials, margins, and forecasting, able to clearly link it to opportunities and risks to Beiersdorf’s SOI.
Accounts Group Planning & Monitoring
- Clearly links sales development to the different drivers of NS, NSP, CC, and TTC.
- Build JBP with top customers and ensure T2T reviews with KAM and Sales Director
- Build building blocks with KAM´s and S&CM in order to ensure targets accomplishments.
- Define accounts roles and segmentation allocating resources to optimize ROI.
- Plan by banners (WORS/NO WORS)
- Ensure through Sales Mandate funding in TTC according to promo grid plan aligned with S&CM Manager
Negotiation
- Develops a negotiation strategy in collaboration with the KAM and cross-functional team.
- Enters negotiations in superior levels well-prepared and with clear objectives in mind.
- Proactively foresees opportunities that create value for a win win result
- Acts fact-based and financially disciplined
Executional Excellence (4P´s excellence
- Ensures the right products are in the correct retail environments (Group accounts), in the right location on shelf, at the right price, supported with financially sound promotional activations
- Leads POS strategy plans that deliver maximum, profitable impact of top initiatives.
- Ensures focus and attention to consistency of ATL & POS execution.
- Ensure Indirects workstreams implementation in CU (DMS; AVC)
- Weekly monitoring AA, T10 penetration, AVC Unbilld accounts) with Nadro and Decasa
Talent development
- Engages and leads cross functional teams to ensure alignment and long-term growth.
- Lead and coach KAM/KAE Guiding and developing their objectives and competences
- Connect business challenges with team implications and development needs.