Ready to join the dynamic world of digital marketing? Our passionate marketing department is looking for a motivated candidate with experience in Social media & commerce (focus TikTok), Content creation and owned channels management, creator activations and Search.
Your main responsibilities will include:
Local Activation excellence
- Full PL TikTok Channel and TikTok Shop management incl. creator, influencer and affiliate handling
- Work closely with digital, media, marketing and eCom team to ensure seamless content creation and management of local own channels (TikTok & Instagram)
- Collaborate and manage external agencies to drive eCom performance and ensure native content creation while safeguarding brand DNA and consistency of NIVEA tone of voice
- Cultivate relationships with influencers, content creators and affiliates to amplify campaigns
- Performance & Reporting: Track performance of content for owned channels & TikTok Shop in Poland and propose optimization measures to reach targets
- Content Execution: Involved in selection, briefing and approval of influencers and content creators for owned channels in Poland
- Create content for TikTok Poland channel in alignment with MU strategic frame and local brand & digital team
- Overview and steering of content calendar and budget spent for owned channels in Poland
EE coordination
- Key interface for TikTok team for EE MU – regular updates & cascading knowledge, ensure local upskilling on new Tik Tok tools & trends
- Work closely with e-com team to ensure cross functional alignment on EE level
- Innovation: stay updated on competitive trends, test new formats and drive innovative approaches to Social media within EE MU
- Represent MU EE in regional calls & meetings on Own channel strategy & execution