Role Purpose
- Responsible for the Pharmacy channel strategy development & implementation to achieve profitable business growth and relationship with customers.
- The channel strategies need to be in line with shoppers marketing, brand strategies and sales objectives.
- This role will be working closely with shopper & customers marketing and sales department to ensure brand communications and trade execution are maximized in store.
Key Accountabilities
Derive Business Strategy and Objective
- Work closely with internal departments to achieve mutually agreed objectives.
- Implementing sales strategy & sales plan.
- Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies.
Customer Orientated
- Develop and maintain strategic business relationships with customers and distributor.
- Negotiate sales with existing and new customers who are of strategic importance to the organisation.
- Provide ongoing support to high value clients and ensure high quality customer service being delivered.
- Identify customer needs and opportunities by analysing sales gap & develop strategy to minimize or close gap.
- Serves as a liaison between clients and company departments.
- Familiar with outlet’s sales operation in terms of merchandising and ordering process.
- Possess very detailed product knowledge as well as through knowledge of client business.
Leadership (Manage, oversee, guidance, coaching, motivation etc)
- Monitor business to adhere the company's business strategy.
Derive and Implement Business Process
- Responsible for the total channel sales process, aiming at meeting and exceeding sales targets.
- Leading & Ensure all NPL Listed on timely basis.
- Develop competencies and processes required to create effective and efficient sales organization.
- Meeting company Account Receivable objective by maintaining healthy aging level.
Enhance Sales Activities to Ensure Cost and Process Efficiency
- Prepare sales forecasts and budgets; monitor sales volume, revenues, and costs against forecasts to identify problem areas; and adapt procedures or re-allocate resources to improve the overall performance of the sales team.
- Manage trade budget, A&P, trading term discussion within budget allocated.
- Ensure trade return rate within company’s objective, good market hygiene in the trade with FIFO practices.
- Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis.
Obtain and Alert with Competitive Knowledge on Market Trend, Movement and Practise
- Keep abreast with latest market trends and development, with sound knowledge of competitors' activities.
- Maintain competitive knowledge to create and adjust sales strategies.
- Proactively identify changes in FMCG, delivery systems, competitive pressures to develop and modify strategies and tactics accordingly.