Customer Development Manager

Beiersdorf

Beiersdorf

Kuala Lumpur, Malaysia

Posted on Jun 8, 2026

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Malaysia / Kuala Lumpur
Company:
Beiersdorf (Malaysia) SDN. BHD.
Job Function:
Sales

Your Tasks

Role Purpose

  • Responsible for the Pharmacy channel strategy development & implementation to achieve profitable business growth and relationship with customers.
  • The channel strategies need to be in line with shoppers marketing, brand strategies and sales objectives.
  • This role will be working closely with shopper & customers marketing and sales department to ensure brand communications and trade execution are maximized in store.


Key Accountabilities

Derive Business Strategy and Objective

  • Work closely with internal departments to achieve mutually agreed objectives.
  • Implementing sales strategy & sales plan.
  • Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies.

Customer Orientated

  • Develop and maintain strategic business relationships with customers and distributor.
  • Negotiate sales with existing and new customers who are of strategic importance to the organisation.
  • Provide ongoing support to high value clients and ensure high quality customer service being delivered.
  • Identify customer needs and opportunities by analysing sales gap & develop strategy to minimize or close gap.
  • Serves as a liaison between clients and company departments.
  • Familiar with outlet’s sales operation in terms of merchandising and ordering process.
  • Possess very detailed product knowledge as well as through knowledge of client business.

Leadership (Manage, oversee, guidance, coaching, motivation etc)

  • Monitor business to adhere the company's business strategy.

Derive and Implement Business Process

  • Responsible for the total channel sales process, aiming at meeting and exceeding sales targets.
  • Leading & Ensure all NPL Listed on timely basis.
  • Develop competencies and processes required to create effective and efficient sales organization.
  • Meeting company Account Receivable objective by maintaining healthy aging level.

Enhance Sales Activities to Ensure Cost and Process Efficiency

  • Prepare sales forecasts and budgets; monitor sales volume, revenues, and costs against forecasts to identify problem areas; and adapt procedures or re-allocate resources to improve the overall performance of the sales team.
  • Manage trade budget, A&P, trading term discussion within budget allocated.
  • Ensure trade return rate within company’s objective, good market hygiene in the trade with FIFO practices.
  • Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis.

Obtain and Alert with Competitive Knowledge on Market Trend, Movement and Practise

  • Keep abreast with latest market trends and development, with sound knowledge of competitors' activities.
  • Maintain competitive knowledge to create and adjust sales strategies.
  • Proactively identify changes in FMCG, delivery systems, competitive pressures to develop and modify strategies and tactics accordingly.

Your Profile

Key Requirements

  • Bachelor degree or higher in business development or other related fields
  • At least 5 years experience in key account management in FMCG
  • Analytical, strong business acumen, negotiation, customer-oriented, presentation, result-driven
  • Computer literacy in MS Office
  • Good command in English both spoken and written

Additional information

Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor