Senior Area Sales Manager (Central)

Beiersdorf
Beiersdorf

Kuala Lumpur, Malaysia

Posted on Jul 3, 2026

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Malaysia / Kuala Lumpur
Company:
Beiersdorf (Malaysia) SDN. BHD.
Job Function:
Sales

Your Tasks

Role Purpose

Responsible for delivering sales growth and profitability through strategic business development, sales leadership, and effective customer engagement across the assigned territory.

Key Accountabilities

Sales Strategy & Business Development

  • Develop and execute regional sales strategies aligned with company objectives.
  • Identify new business opportunities, market trends, and growth potential within the assigned territory.
  • Drive revenue growth and market share expansion through effective sales planning and execution.
  • Monitor competitor activities and recommend appropriate actions to maintain a competitive advantage.

Sales Performance Management

  • Achieve and exceed assigned sales, volume, and profitability targets.
  • Develop annual sales forecasts, budgets, and territory plans.
  • Trade spends and business investment monitoring.
  • Monitor sales performance metrics and implement corrective actions when required.
  • Ensure effective sales pipeline management and accurate forecasting.

Team Leadership & Development

  • Lead, mentor, coach and develop sales personnel.
  • Conduct regular performance reviews, coaching sessions, and training programs.
  • Foster a high-performance sales culture focused on accountability, collaboration, and continuous improvement.
  • Support succession planning and talent development initiatives.

Customer & Channel Management

  • Build and maintain strong relationships with key customers, distributors, dealers, and business partners.
  • Negotiate commercial agreements and ensure mutually beneficial business outcomes.
  • Resolve major customer issues and ensure high levels of customer satisfaction.
  • Strengthen channel partnerships to improve market penetration and sales performance.

Market Intelligence & Reporting

  • Analysed market trends, customer needs, and competitive activities.
  • Prepare regular sales reports, forecasts, and business performance updates for management.
  • Provide strategic recommendations based on sales data and market insights.
  • Ensure accurate and timely reporting of all sales activities.

Cross-Functional Collaboration

  • Collaborate with Marketing, Supply Chain, Finance, Operations, and Product teams to support business objectives.
  • Coordinate product launches, promotional activities, and customer engagement programs.
  • Support the implementation of company policies, processes, and compliance requirements.

Your Profile

Key Requirements

  • Bachelor’s degree or higher in business development or other related fields
  • At least 5 years’ managerial role experience in FMCG industry preferably beauty or personal care industry
  • Analytical, business acumen, negotiation, customer-oriented, presentation and result-driven
  • Computer literacy in MS Office
  • Good command in English both spoken and written

Additional information

Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor