Role Purpose
Responsible for delivering sales growth and profitability through strategic business development, sales leadership, and effective customer engagement across the assigned territory.
Key Accountabilities
Sales Strategy & Business Development
- Develop and execute regional sales strategies aligned with company objectives.
- Identify new business opportunities, market trends, and growth potential within the assigned territory.
- Drive revenue growth and market share expansion through effective sales planning and execution.
- Monitor competitor activities and recommend appropriate actions to maintain a competitive advantage.
Sales Performance Management
- Achieve and exceed assigned sales, volume, and profitability targets.
- Develop annual sales forecasts, budgets, and territory plans.
- Trade spends and business investment monitoring.
- Monitor sales performance metrics and implement corrective actions when required.
- Ensure effective sales pipeline management and accurate forecasting.
Team Leadership & Development
- Lead, mentor, coach and develop sales personnel.
- Conduct regular performance reviews, coaching sessions, and training programs.
- Foster a high-performance sales culture focused on accountability, collaboration, and continuous improvement.
- Support succession planning and talent development initiatives.
Customer & Channel Management
- Build and maintain strong relationships with key customers, distributors, dealers, and business partners.
- Negotiate commercial agreements and ensure mutually beneficial business outcomes.
- Resolve major customer issues and ensure high levels of customer satisfaction.
- Strengthen channel partnerships to improve market penetration and sales performance.
Market Intelligence & Reporting
- Analysed market trends, customer needs, and competitive activities.
- Prepare regular sales reports, forecasts, and business performance updates for management.
- Provide strategic recommendations based on sales data and market insights.
- Ensure accurate and timely reporting of all sales activities.
Cross-Functional Collaboration
- Collaborate with Marketing, Supply Chain, Finance, Operations, and Product teams to support business objectives.
- Coordinate product launches, promotional activities, and customer engagement programs.
- Support the implementation of company policies, processes, and compliance requirements.