BUSINESS PLANNING | SALES STRATEGY | EXECUTION
- Develop and implement local eCom strategy based on local and regional plans
- Deliver annual business plans including Net Sales, Budget and Forecast Accuracy
- Understand the different needs of key accounts and countries
- Successfully plan, implement, and maximize product launches, relaunches, brand activations and campaigns at ePOS
- Cooperate with the marketing team on go-to-market strategy and its implementation. Build assortment and distribution
- Develop and implement a promotion strategy
- Align with the marketing team to ensure best in-class ePOS communication
- Identify growth opportunities and white spaces, continuously driving the category and channel development
CUSTOMER MANAGEMENT
- Develop promo plans in line with the local and regional (Eastern Europe) strategy
- Focus on all aspects of driving eCom business: promo, GWP, Retail Media Investments, content, etc.
- Manage stocks with all customers, ensure product availability and launches
- Create a clear long-term strategy: how to set up the proper direct delivery system to the most important eCom customers
KPIS & PERFORMANCE MONITORING
- Continuously monitor and report own brand and competitor activities, identify key issues and opportunities driving interventions as needed to improve results and ensure delivery of agreed targets
- Measure, maximize and optimize the performance of eCom activations and Retail Media Investments together with key stakeholders
- Lead sell-in and sell-out optimization by tracking KPIs, such as NS, GM, UV, CVR, and share
- Manage sales budget in line with agreed parameters, avoiding overspends or underspends
COLLABORATION & STAKEHOLDER MANAGEMENT
- Understand and motivate cross-functional interfaces (Marketing, Supply Chain, Controlling)
- Act with integrity and in line with our core values: Care, Simplicity, Trust, and Courage
- Ensure that sales builds on and contributes to marketing, brand and strategy development
- Aim to provide best practice examples on a regular basis, strive for visibility