Role Purpose:
Inform and advise dermatology-driven professionals in order to improve and maintain Eucerin recommendations. Focus on dermatologists, pediatricians, GPs & other future relevant target groups like esthetic surgeons and oncologists.
Main Accountabilities:
- Approach HCPs to successfully secure appointments and product/scientific presentations
- Establish a strong long-term professional relationship with health care professionals (HCPs and KOLs)
- Inform the HCPs about our products, based on developed strategy & focus, to increase recommendation share
- Collect information about HCP preferences and cater to their needs
- Collect all information in the CRM tool IQMED (ladder of adoption/KOL)
- Supply HCPs with product samples
- Implement the Eucerin way of detailing
- Manage & steer own region (Oost & West-Vlaanderen, part of Vlaams Brabant)
- Monitor HCPs and segmentation within the region
- Elaborate and implement the regional action plan for own region based on
the analysis (RX data, competitors, product priorities, regulation/compliance, etc.) - Overcome obstacles by addressing objections
- Report on competitor activities
- Manage participation of HCPs in regional studies
- Represent Eucerin on national & international congresses
- Know and follow the local medical compliance framework
- Identify opinion leaders (KOL) in the field and report to detailing field manager potential speakers/partners/advisory board members etc.