Main Responsibilities:
As a key member of the BDF PH Management Team, the Sales Director will actively contribute to strategic business planning and organizational development to drive the company’s growth ambitions in the FMCG sector. This leadership role demands a focus on delivering superior sales and supply chain management (SCM) operations, marked by efficient processes, high-impact customer relationships, continuous achievement of business KPIs, and fostering a strong, motivated sales team.
Core Duties:
- Develop and implement comprehensive sales strategies aligned with company objectives to optimize revenue growth and market share.
- Continuously review, advise, and optimize sales policies such as pricing, key account management, and distribution strategies to maintain competitive advantage.
- Drive effective sales performance monitoring procedures and engage with regional stakeholders to refine tactics in response to market dynamics.
- Lead end-to-end channel sales processes to achieve and exceed set sales targets, tailoring approaches to different retail environments.
- Enhance customer engagement by identifying and cultivating key business partnerships and leveraging high-level stakeholder relationships.
- Negotiate optimal agreements with existing and potential clients, ensuring alignment with company goals and market standards.
- Manage robust planning processes including Joint Business Plans (JBPs) and Trade-to-Trade (T2T) initiatives that uphold disciplined execution and clear accountability.
- Oversee in-store execution with an emphasis on assortment compliance, strategic placement, and impactful promotional activities measured through industry tools such as Trax and DMS.
- Support SCM initiatives to deliver best-in-class operational programs across planning, customer engagement, and commercial operations.
- Consistently pursue business KPIs with a bias for action and a results-driven mindset to maximize profitability and operational excellence.
- Lead and mentor a high-performing sales team, fostering a culture of continuous improvement, customer centricity, and strategic alignment.
- Anticipate and respond to changes in FMCG delivery systems and market pressures by adapting strategies with agility and precision.
- Ensure full compliance with relevant industry regulations, company policies, and ethical standards.