BUSINESS PLANNING | SALES STRATEGY | EXECUTION
- Develop and implement local e-com strategy based on local and regional plans
- Deliver annual business plans, including Net Sales, Budget and Forecast Accuracy
- Understand the different needs of key accounts and countries
- Successfully plan, implement, and maximize product launches, relaunches, brand activation and campaigns at ePOS
- Cooperate with the marketing team in the go-to-market strategy and implementation. Build assortment and distribution
- Develop and implement promotion strategy
- Align with the marketing team to ensure best-in-class ePOS communication
- Identify growth opportunities and white spaces, driving continuous category and channel development
CUSTOMER MANAGEMENT
- Develop all necessary promo plans in line with local and EE strategy
- Focus on all aspects of driving e-com business: promo, GWP, Retail Media Investment, content etc.
- Manage stocks with all customers, ensure product availability and launches
- Create clear strategy for the long term, how to set up the proper direct delivery system to the most important e-com customers
KPIS & PERFORMANCE MONITORING
- Continuously monitor and report own brand and competitor activities, identify key issues and opportunities
- Drive interventions as needed to improve results and ensure delivery of agreed targets (agile drive planning, e-com activation)
- Measure, maximize and optimize performance of e-com activations and Retail Media Investments together with key stakeholders
- Lead sell-in and sell-out optimization, tracking KPIs, such as NS, GM, UV, CVR, and share
- Manage sales budget in line with agreed parameters, avoiding overspends or underspends
COLLABORATION & STAKEHOLDER MANAGEMENT
- Understand and motivate cross-functional interfaces (Marketing, Supply Chain, Controlling)
- Act with integrity and in line with our core values: Care, Simplicity, Trust, and Courage
- Ensure that sales builds on and contributes to marketing, brand and strategy development
- Aim at providing best practice examples on a regular basis, strive for visibility