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Product Manager, Specialty Care

Boehringer Ingelheim

Boehringer Ingelheim

Product
Ho Chi Minh City, Vietnam · Ho Chi Minh City, Vietnam · Hanoi, Vietnam · Ho Chi Minh City, Vietnam
Posted on Sunday, June 9, 2024
The Position

Product Manager, Specialty Care

The Product Manager is responsible for driving the implementation of the brand strategy with a focus on maximizing customer engagement. The major areas of accountability include:

  • Development and execution of OPU operational plan for the defined brands
  • Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
  • Cross functional alignment with Medical Affairs and Sales
  • Continuously updates and educates the organisation on topics relevant to the defined brand supporting the sales functions with updates and training materials for the defined brands
  • Works closely with the ROPU brand team to provide continuous input and feedback
  • Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight
  • Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)
  • Ensures the preparation and implementation of activities for new product launches


Tasks & Responsibilities:

  • Strategy:
  • The Product Manager is responsible for the tactical execution of the brand strategy to maximize business performance
  • Driving business results/ process/ cross-functional collaboration:
  • The Product Manager is responsible for providing input to business planning cycle (Outlook and Long-term forecast {LTF} process)
  • The Product Manager is responsible for Operational Plan development
  • The Product Manager is responsible for Operational plan implementation
  • The Product Manager is responsible for ensuring Launch readiness
  • The Product Manager is responsible for fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team
  • The Product Manager is responsible for monitoring and reporting
  • The Product Manager is responsible for customer engagement
  • People:
  • The Product Manager supports knowledge and skill sharing within the PM organization
  • The Product Manager builds relationships with respective functions within OPU assigned


Requirements:

Minimum Education / Degree Requirements:

  • Bachelors degree in Business Administration/ Pharmaceutics / Others


Required Capabilities (Skills, Experience, Competencies):

Special Skills (with reference to PRIME marketing Competencies Model):

  • Business and Marketing Acumen: Entry Stage: Developing; Target Stage:Developing
  • Customer Orientation: Entry Stage: Developing; Target Stage: Demonstrating
  • Strategy Development: Entry Stage: Developing; Target Stage:Developing
  • Project Management: Entry Stage: Developing; Target Stage: Demonstrating
  • Effective Execution: Entry Stage: Developing; Target Stage:Demonstrating
  • Relationship Management: Entry Stage: Developing; Target Stage:Demonstrating
  • Proficiency in MS Office, Outlook and database applications


READY TO CONTACT US?

Please contact our Recruiting Team: Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com