The Position

Product Manager, Specialty Care

The Product Manager is responsible for driving the implementation of the brand strategy with a focus on maximizing customer engagement. The major areas of accountability include:

• Development and execution of OPU operational plan for the defined brands
• Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
• Cross functional alignment with Medical Affairs and Sales
• Continuously updates and educates the organisation on topics relevant to the defined brand supporting the sales functions with updates and training materials for the defined brands
• Works closely with the ROPU brand team to provide continuous input and feedback
• Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight
• Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)
• Ensures the preparation and implementation of activities for new product launches
  
  
  

Tasks & Responsibilities:

• Strategy:
• The Product Manager is responsible for the tactical execution of the brand strategy to maximize business performance
• Driving business results/ process/ cross-functional collaboration:
• The Product Manager is responsible for providing input to business planning cycle (Outlook and Long-term forecast {LTF} process)
• The Product Manager is responsible for Operational Plan development
• The Product Manager is responsible for Operational plan implementation
• The Product Manager is responsible for ensuring Launch readiness
• The Product Manager is responsible for fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team
• The Product Manager is responsible for monitoring and reporting
• The Product Manager is responsible for customer engagement
• People:
• The Product Manager supports knowledge and skill sharing within the PM organization
• The Product Manager builds relationships with respective functions within OPU assigned
  
  
  

Requirements:

Minimum Education / Degree Requirements:

• Bachelors degree in Business Administration/ Pharmaceutics / Others
  
  
  

Required Capabilities (Skills, Experience, Competencies):

Special Skills (with reference to PRIME marketing Competencies Model):

• Business and Marketing Acumen: Entry Stage: Developing; Target Stage:Developing
• Customer Orientation: Entry Stage: Developing; Target Stage: Demonstrating
• Strategy Development: Entry Stage: Developing; Target Stage:Developing
• Project Management: Entry Stage: Developing; Target Stage: Demonstrating
• Effective Execution: Entry Stage: Developing; Target Stage:Demonstrating
• Relationship Management: Entry Stage: Developing; Target Stage:Demonstrating
• Proficiency in MS Office, Outlook and database applications
  
  
  

READY TO CONTACT US?

Please contact our Recruiting Team: Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com