THE POSITION

We are hiring a Product Manager for Boehringer Ingelheim Human Pharma business in Istanbul, Türkiye.

Description

The Product Manager will drive appropriate brand strategies for Boehringer Ingelheim with the objective of maximizing long term revenue growth and profitability of assigned prescription medicine brand, whilst adhering to best practice principles and standard operational procedures (SOPs).

Responsibilities

• Lead and prepare the Strategic Marketing, Launch Readiness, and ICPs of assigned products in cooperation with medical, market access, field operation, and all other relevant TAT members according to determined timelines to ensure optimum short- and long-term development, market contribution.
• Ensure budget achievement of sales targets as well as the long-term growth of assigned products and initiates corrective measures in case of deviation from planned sales development.
• Coordinates the execution of the operational marketing plan, prepares, and manages Direct Promotional Budget and ensures that expenses are within the approved budget.
• Develops cycle plans for assigned products and monitors the inventory of promotional materials.
• Plans and realizes field (double) visits according to the phase of the product to ensure maximum customer engagement and flawless implementation of the plans based on the market needs.
• Ensures effective stakeholder management through action plans implementation with close coordination with Medical and Sales teams.
• Collaborates with Medical to engage with and educate external experts.
• Support Key Account and Market Access strategies.
• Builds relationship with all functions related to the assigned products, interfaces across organization and works in cooperation with TAT members to drive projects through to agreed timelines and objectives.
• Responsible for product trainings of new and existing FF and to update the knowledge of the existing field force in correlation with the market dynamics.
• Liaises closely with Sales Managers and Regional Managers in implementation of marketing programs to support successful field sales efforts.
• Monitors, controls, and evaluates the impact of Marketing Programs and recommends corrective measures.
• Ensures brand communication and management of external marketing partners that support the execution brand plan and communication strategy and positioning.
• Ensures timely submission of marketing reports like sales forecasts, expense reports, and other reports that may be required from time to time.
• Develops integrated customer engagement with the use of digital strategies, technologies, tactics, and insights.
  
  
  

Requirements

• Bachelor's degree in business administration/pharmaceutical science/Medicine or related field
• A minimum of 2 years of experience working as product / brand manager in a multinational pharmaceutical company in Türkiye.
• Experience in Cardio Renal Metabolic disease is a plus.
• Business fluent in English, in its oral and written form
  
  
  

Competencies

• Business and Marketing Acumen
• Customer Orientation
• Strategy Development
• Project Management
• Digital acumen
• Effective Execution
• Relationship Management
• Leadership Competencies
• Strong Communication skills
  
  
  

Make millions of lives better.

If you're motivated to make life better for millions, Boehringer Ingelheim is the place for you.