The Position

• The Product Manager is responsible for driving the implementation of the brand strategy with a focus on maximizing customer engagement. Major areas of accountability include:
• Development and execution of OPU operational plan for defined brands
• Driving brand performance with a strong focus on sales growth and market share gain
• Cross-functional alignment with Medical Affairs, Sales, Market Access, Finance & Accounting, and HP-Operatopm
• Continuously updating and educating the organization on topics relevant to the defined brand, supporting sales functions with updates and training materials
• Working closely with the ROPU brand team to provide continuous input and feedback
• Influencing the development of ROPU brand strategies by providing local input on market, competitor, and customer insights
• Executing medico-marketing initiatives to maximize customer engagement (including Expert Engagement initiatives, CME, multichannel)
• Ensuring the preparation and implementation of activities for new product launches
  
  
  

Duties & Responsibilities

• Strategy:
• Tactical execution of the brand strategy to maximize business performance
• Driving performance in line with OPU objectives
• Ensuring achievement of OPU sales, market share, and profitability objectives
• Driving Business Results/Process/Cross-Functional Collaboration:
• Providing input to business planning cycles (Outlook and Long-term forecast {LTF} process)
• Contributing to LTF/Outlook preparation by providing sales and investment planning for the defined brand
• Developing LTF proposals for Sales, Direct Promotion, and Field Force FTEs
• Providing input to the ROPU brand teams on local market, customer, and competitor information
• Validating ROPU brand CSFs and providing input to brand KPI development
• Developing OPU ICP/Operation plan
• Implementing OPU ICP/operational plan, including OPU customer engagement plan
• Driving performance through high-quality brand reviews, issue identification, and brainstorming to offer/share medical-marketing solutions
• Leading/driving local launch readiness process to achieve readiness milestones
• Working closely with Medical Affairs, Sales, COM-OP, and Market Access to prepare for successful launch
• Fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team
• Collaborating with the ROPU Marketing Lead and organizing cross-functional team interactions
• Maintaining a strong interface with ROPU brand teams to facilitate growth of sales and market share
• Providing regular feedback and input to ROPU marketing teams to develop brand strategies and ROPU operational plans
• Ensuring local operational plan is aligned with key strategic direction
• Managing allocated brand DP budget
• Collaborating with Commercial Operations to deliver monthly performance updates and KPI reporting
• Regularly communicating key summaries/updates to local marketing management
• Proactively engaging with and managing multiple customer needs
• Supporting/driving GTM transformation and adoption of Platforms and Processes to enable excellent customer-centric engagement
• Proactively engaging with Sales and Supply Chain team to input demand forecast in Futurcast system
• People:
• Supporting knowledge and skill sharing within the HP organization
• Building relationships with respective functions within OPU assigned
  
  
  

Requirements

• Bachelor's degree in Pharmaceutical Science; a master’s degree in business is preferred
• Specialty Experience – Pulmonologist (preferred) & Rheumatology; other TAs can be considered
• Minimum 5 years of marketing and sales experience with a proven track record of success; solid experience in pharmaceutical marketing at a managerial level is preferable
• Experience in leading projects
• Highly developed communication skills, both written and spoken, with the ability to convince and engage at all levels both internally and externally
• Ability to multi-task, organize, plan, and solve problems effectively
• Strong business acumen, coupled with a good balance of strategic thinking and operational rigor
• Strong analytical and planning ability
• Strong interpersonal skills, work well with the team and cross-functional departments
• Scientific orientation
• Passion for performance
• Decision-making skills
• Good attitude and ability to learn more
• Fluent in English
• Experience in Pulmonology is favorable but not required
• Proficiency in MS Office, Outlook, and database applications
  
  
  

Our Company

At Boehringer Ingelheim we develop breakthrough therapies that improve the lives of both humans and animals. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Now, we are powered by 52,000 employees globally who nurture a diverse, collaborative and inclusive culture. We believe that if we have talented and ambitious people who are passionate about innovation, there is no limit to what we can achieve.

Why Boehringer Ingelheim?

With us, you can grow, collaborate, innovate and improve lives.

We offer challenging work in a respectful and friendly global working environment surrounded by a world of innovation driven mindsets and practices. In addition, learning and development for all employees is key, because your growth is our growth.

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients and communities.

Want to learn more? Visit https://www.boehringer-ingelheim.com