Digital Data Analyst | 5 To 7 Years | Mumbai
Capgemini
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Job Description
- 5to 6 years of working with standard clickstream analysis tools: Google Analytics, Omniture, WebTrends, Similar web, SEMRUSH, etc.
- GA4 Certification is preferred 3 to 4 years of experience working with Google Tag Manager or any other similar tag management solution for set up & tracking of specific web activity.
- Good experience in measuring and analyzing online marketing campaigns including natural and paid search, display and social media.
- Strong background in mathematics, statistics, analytics and data modelling.
- 4 to 5 years of experience in one or more roles in an online ecommerce environment.
- Above average experience in using the Microsoft Office suite with very strong Excel and PowerPoint skills.
- Above average experience in using Digital Marketing Analytics tools such as Google Data Studio, Datorama, Tableau, Salesforce or other similar solutions.
- Good understanding in the SEM (Search Engine Marketing) and SEO (Search Engine Optimization) domain preferred , understanding of Business Intelligence tools such as Brio, Business Objects, Power BI desirable.
Primary Skill
- Benchmarking performance across all online channels.
- Using methodical performance analysis to influence/support campaign strategies.
Skills (competencies)
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
