You define the field sales strategy and shape the end-to-end sales funnel – from territory coverage and pipeline generation to opportunity conversion, productivity, and sustainable value creation for our customers. You identify performance gaps within the sales process and derive targeted commercial improvement initiatives across the entire field sales funnel. You translate business requirements into clear and prioritized focus areas for our capability pillars, such as Analytics, Enablement, Go-to-Market, Pricing, Tooling, and Incentives. You develop and manage a cross-channel, cross-functional roadmap to successfully implement identified requirements and coordinate all necessary capability contributions. You define and optimize KPI frameworks and performance management systems to sustainably improve conversion rates, productivity, efficiency, customer acquisition, and customer retention. You ensure that developed solutions are translated into scalable processes, effective sales motions, practical playbooks, relevant KPIs, and sustainable performance routines, and are successfully embedded within field sales. You establish data-driven closed-loop performance management and clear governance structures to ensure the continuous development and long-term success of the sales channel. You work closely with the Field Sales, Marketing, Product, Pricing, Customer Service, Analytics, Operations, and Tech teams to ensure the smooth and consistent execution of all initiatives.