You take ownership of the design, development, implementation, and continuous enhancement of compensation, KPI, and target-setting frameworks for different sales roles, markets, and channels, supporting the sales strategy in close collaboration with HR. You build and further develop a pan-European incentive governance framework, including processes, roles, and responsibilities, in close collaboration with HR and in alignment with the PEX Guideline, Merit Guideline, and the EU Pay Transparency Directive. You independently translate strategic business objectives into measurable sales targets and effective incentive mechanisms. You are responsible for the implementation and continuous enhancement of technical solutions, tools, dashboards, and reporting solutions for the automated calculation, transparent management, and ongoing tracking of incentives, performance, and target achievement in collaboration with IT and HR Systems. You work closely with HR, Finance, Commercial Leadership, and Data Teams to ensure consistent execution across the organization. You analyze the effectiveness of the incentive model, identify improvement opportunities, and continuously optimize it based on performance data and business objectives.