You analyze cancellations and contract terminations across our digital products and identify key drivers behind customer churn. You collect, structure, and evaluate churn reasons and customer loss drivers. You identify trends, patterns, and opportunities for improvement in customer and churn data. You support the analysis of customer surveys and qualitative customer feedback. You create reports, dashboards, and management insights for various stakeholders. You contribute to the development and implementation of actionable improvement initiatives based on analytical findings. You support the definition of relevant KPIs to measure customer retention and churn. You collaborate closely with Product Management, Sales, Customer Success, and other cross-functional teams.