As a Senior B2B Content Strategist (Demand Generation), you combine strategic B2B content marketing with performance and growth, developing a B2B content strategy that reaches relevant target audiences, generates demand, and measurably contributes to pipeline and revenue growth. You develop and own our B2B content strategy across the customer journey, translating it into relevant topics, storylines, and formats for different target audiences. You create content and campaigns with a clear focus on demand generation, lead development, and pipeline impact, working closely with Performance Marketing, Product Marketing, CRM, and Sales. You develop high-quality content assets such as landing pages, whitepapers, case studies, success stories, email nurture journeys, and thought leadership content. You analyze content performance based on relevant KPIs and continuously optimize it using data, testing, and customer insights. You drive the adoption of modern technologies such as SEO, AI Search, and Generative AI, identifying new opportunities to increase scalability and efficiency.