Demand Generation Content Manager (Berlin Based)

Your Role:

• Own and scale high-converting content that turns traffic into pipeline
• Focus on measurable revenue impact through content (not brand or editorial)
• Build and optimize content across paid campaigns, landing pages, website journeys, and nurture programs
• Continuously test, iterate, and improve performance
• Partner closely with Demand Gen, Paid Media, Product Marketing, Web, and Revenue teams
• Gain direct exposure to how content influences pipeline creation
• Operate as a commercially-minded content expert with strong ownership and experimentation mindset

Why emnify?

• A flexible, international working culture with colleagues from 20+ nationalities
• A high-growth environment where content directly drives pipeline and revenue
• Strong alignment between marketing, product, and sales for fast execution
• Real ownership to shape how demand generation content scales
• A data-driven culture focused on experimentation and performance

Your Goals:

• Own and scale conversion-focused content across all demand generation channels
• Build a repeatable system for testing, optimizing, and scaling messaging
• Improve conversion rates across key journeys (Visitor → Lead → Pipeline)
• Increase pipeline generated from content-driven campaigns

Your Impact:

• Create and optimize content for paid campaigns (LinkedIn, Google, Meta, etc.)
• Build high-converting landing pages and website journeys
• Translate complex IoT and connectivity topics into clear, compelling messaging
• Develop A/B testing strategies across ads, headlines, value propositions, and page structures
• Identify friction points and improve funnel conversion via messaging and UX
• Own performance metrics such as CVR, CPL, and pipeline contribution
• Collaborate cross-functionally to continuously improve content effectiveness

What we expect:

• Very experienced with B2B content, growth, or demand generation roles
• Proven experience creating conversion-focused content (not brand/editorial)
• Strong understanding of paid acquisition (LinkedIn, Google, Meta) and landing page optimization
• Ability to simplify complex technical topics into clear, compelling messaging
• Data-driven mindset with experience using performance metrics
• Self-starter mentality with strong ownership and bias for action

Nice to have:

• Experience in IoT, telecom, SaaS, or technical/developer audiences
• Familiarity with HubSpot, LinkedIn Campaign Manager, Google Analytics
• Experience working closely with paid media teams

Why this might not be a fit:

• You prefer brand storytelling or editorial over performance-driven work
• You lack experience with paid acquisition or conversion optimization
• You are not comfortable working with data, testing, and iteration
• You prefer long-form content strategy over conversion-focused assets

What success looks like:

• Improve conversion rates across landing pages and key journeys
• Increase pipeline generated from content-driven campaigns
• Establish a scalable testing framework for messaging
• Become the go-to expert for high-converting content

Why this role matters:

• Content is a core growth lever, not just a visibility tool
• This role directly turns traffic, campaigns, and product storytelling into revenue impact