As Senior Manager, Omni Measurement & Customer Analytics, you own and drive Foot Locker Europe’s end to end omni channel measurement and analytics framework. You are accountable for how we measure performance across all channels and touchpoints, online and offline, and for ensuring that data is reliable, complete, and actionable.

You operate at a strategic level, defining the measurement vision and roadmap, while also ensuring strong execution across data quality, infrastructure, reporting, and activation. You partner closely with Media, CRM, Ecommerce & Store teams to ensure Foot Locker is measuring the right things to drive business outcomes such as sales, profit, and customer value.

This role leads a team of multiple data specialists and is responsible for setting direction, prioritization, and quality standards for the Omni Measurement, Data & Analytics function. You balance strategic leadership with hands on ownership, ensuring the team delivers high impact, trusted insights at scale.

Omni Channel Measurement Ownership

• Own and evolve Foot Locker Europe’s omni channel measurement framework across all channels and touchpoints, including attribution, incrementality testing, and Marketing Mix Modelling.
• Ensure a coherent and aligned measurement approach across online and store performance, brand and performance media, and customer lifecycle initiatives.
• Define measurement standards, methodologies, and best practices, and drive adoption across teams and markets.

Data Strategy, Quality & Infrastructure

• Own data completeness, accuracy, and quality across marketing, media, customer, and commerce data sources.
• Maintain, optimize, and extend the marketing and customer data warehouse, ensuring data is clean, structured, and future proof.
• Closely collaborate with tag management and implementation teams to ensure correct, consistent, and scalable data collection across platforms and channels.
• Own feed management, ensuring high quality, reliable, and scalable feeds to support media activation, reporting, and optimization.
• Translate measurement and business requirements into clear analytical and data engineering priorities, ensuring scalable, reliable and well documented data solution.
• Act as the primary decision maker for analytics and data engineering trade offs related to marketing, media & customer management.

Reporting, Dashboarding & Enablement

• Own the reporting and dashboarding strategy, ensuring teams across Media, CRM, Ecommerce, and Leadership have access to accurate, timely, and relevant data to execute their day to day work.
• Define KPI frameworks and performance views aligned to business objectives and decision making needs.
• Ensure reporting moves beyond descriptive metrics toward actionable insight and clear performance interpretation.

Strategy, Roadmap & Business Impact

• Define and drive the data & analytics roadmap, ensuring Foot Locker’s data and measurement capabilities remain competitive and fit for future business needs.
• Proactively identify gaps, opportunities, and innovations in measurement, analytics, and activation.
• Translate insights into clear strategic recommendations and priorities that influence senior leadership decisions.
• Partner with stakeholders to ensure insights are activated and lead to measurable business impact.

Team Leadership & Capability Building

• Lead, coach and develop a team of three, setting clear expectations, goals and quality standards.
• Define team operating models, ways of working and prioritization to ensure focus on highest value initiatives.
• Raise the analytical maturity of the organization by developing skills, standards, and best practices within the team.
• Act as an escalation point for complex analytical and measurement topics.

Leadership & Stakeholder Management

• Act as a senior thought partner to Media, Marketing, Ecommerce, Stores, and Executive stakeholders.
• Clearly articulate complex analytical topics, trade offs, and recommendations in accessible language.
• Influence without authority, driving alignment across functions, markets, and global teams.

• At least 5-7 years of experience in measurement, analytics, or data strategy roles within omni channel retail, ecommerce, or digital marketing environments.
• Deep expertise in attribution, incrementality testing, and Marketing Mix Modeling, with the ability to design and own an integrated measurement framework.
• Strong understanding of marketing and customer data infrastructure, including data warehouses, tagging, feeds, and data quality management.
• Proven experience with reporting and dashboarding tools such as PowerBI, Looker Studio, Google Analytics, Adobe Analytics, and SQL.
• Familiarity with Python or similar analytical languages is a strong plus.
• Strong understanding of data models, pipelines and data engineering concepts.
• Strong understanding of data engineering concepts, including data modelling, pipelines, orchestration, and data quality monitoring, with proven experience leading or partnering with data engineering teams.
• Strong strategic thinking skills combined with a hands-on mindset and ownership mentality.
• Ability to operate comfortably at senior management level, influencing decisions and setting direction.
• Excellent communication skills, with the ability to turn complex data into clear narratives and actionable recommendations.

• Recognition, inclusion and belonging in a diverse environment
• 25 holidays and flexible working (hybrid position, in office ~2 days p/w)
• Employee Discount on in-store and online products
• Casual Sneaker Culture
• Learning & Health/Wellbeing programs
• Career development and growth in an ambitious international team
• Travel reimbursement
• Access to premium wellness apps
• Bike plan and contribution to gym subscription
• Pension Plan
• Discounted Collective Health plans
• Activities organized by our Social Committee #