The Manager, Communications, North America is responsible for delivering a clear, engaging, and cohesive communications experience that connects and empowers Foot Locker’s North America field teams across Foot Locker, Kids Foot Locker, and Champs Sports.

Sitting within the Store Operations organization, this role plays a critical part in supporting field strategy, operations, customer experience, engagement, and teammate experience. The Manager drives engagement through strategic storytelling, field communications, virtual and in‑person meetings, and enterprise initiatives. This role is ideal for a collaborative, hands‑on communications leader who enjoys simplifying complex information, influencing engagement, and operating in a fast‑paced retail environment.

Responsibilities

Field Communications Strategy & Execution

Develop and manage a comprehensive content and communications strategy for North America field teams.
Create, write, edit, and deliver communications across multiple platforms, including presentations, videos, written content, and creative formats.
Ensure field communications are timely, relevant, and aligned with brand, customer experience, and operational priorities.
Translate enterprise initiatives and organizational updates into clear, field-ready messaging.

Engagement & Community Building

Leverage existing communication channels to foster hyper-connected, engaged communities of field talent.
Drive two‑way communication by creating opportunities for dialogue, feedback, and engagement.
Bring forward-thinking, creative ideas that strengthen connection, motivation, and adoption across field teams.

Cross‑Functional Partnership & Influence

Partner closely with Store Operations, Customer Experience, Brand, HR, and other corporate teams to align messaging and execution.
Serve as a trusted advisor to business partners, providing guidance on communications best practices for frontline audiences.
Ensure organizational initiatives and brand strategies are thoughtfully adapted for field teams.

Meetings, Events & Content Production

Produce and support virtual and in‑person field meetings, including content development and execution support.
Contribute to the planning and delivery of field events and leadership meetings.
Identify innovative ways to improve meeting effectiveness and engagement.

Measurement & Continuous Improvement

Measure the effectiveness of field communications through engagement metrics and feedback.
Analyze impact and iterate on communication strategies to continuously improve relevance and effectiveness.
Stay current on communication tools, platforms, and emerging best practices.

Qualifications

Required

4+ years of experience in internal communications, corporate communications, or employee engagement roles.
Experience supporting frontline or retail populations preferred.
Strong writing, editing, and storytelling skills with a sharp command of tone and messaging.
Proven ability to collaborate cross‑functionally and influence without direct authority.
Strong organizational and project management skills with the ability to manage shifting priorities.
Proficiency in Microsoft tools including Outlook, SharePoint, Teams, PowerPoint, Word, and Excel.
Ability to learn, adopt, and drive engagement with new tools and platforms.
High attention to detail, strong ownership mindset, and ability to drive projects to completion.
Willingness to travel as needed.

Preferred

Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Advertising, or a related field.
Experience with employee or frontline communications in a large, distributed organization.
Proficiency in video editing, graphic design, motion graphics, or digital content creation.
Knowledge of sneaker culture and/or retail environments.
Field leadership or store operations experience.

Success Measures

Field Engagement: Improves clarity, connection, and engagement across North America field teams.
Message Effectiveness: Delivers clear, compelling communications aligned to business and CX priorities.
Adoption & Impact: Supports adoption of enterprise initiatives through effective field‑ready messaging.
Partnership: Builds strong, trusted relationships across Store Operations and corporate teams.
Continuous Improvement: Evolves communication strategies based on feedback, data, and best practices.

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines: