Brand & Channel Manager
Henkel
Bangkok, Thailand
Posted on Mar 6, 2026
What You´ll Do
- 1. Brand Strategy & Communication (30%)
- Support overall Schwarzkopf Professional Portfolio Management & own the executions
- Initiate local commercial innovation ideas and executions on key brands
- Co-develop integrated marketing campaigns with in-house Professional Education team
- Work with regional team for NPD / relaunch pipeline opportunities as well as monthly update
- Act as brand guardian to ensure brand contents and PR communications across all channels
- 2. Channel /Trade Activation & Promotion (40%)
- Support & monitor Brand P&L ensure overall meet brand targeted.
- Responsible for Schwarzkopf Professional monthly promotion & pre-post evaluation
- Initiate trade activation activities with key customers according to brand objective
- Prepare & update YTD/ monthly brand performance.
- Propose NPD/ Relaunch Product pricing & positioning
- 3. Cross-functions (30%)
- Manage demand forecast plan, product management and ensure stock inventory.
- Co-work with Sales team and represent marketing part in customer meeting.
- Responsible for marketing-related to comply with FDA regulations and co-work with Regulatory Affair function
- Responsible marketing budget spending and forecast accuracy with Controlling team
- 3-5+ years brand marketing/trade marketing experience. Beauty / FMCG industry is preferred.
- Bachelor’s degree in marketing or a Marketing related field required.
- Commercial understanding on go-to-market strategy
- Good interpersonal skill, communication and presentation skills
- Can work independence
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Medical Coverage for employees and eligible dependents
- Provident Fund
- Annual Physical Examination for employees
- Discounts on company products
