Head of Sales and Business Development - Consumer Devices, Southeast Asia (SEA)
Henkel
Singapore
Posted on Mar 6, 2026
About this Position This is a high-impact leadership role focused on aggressively driving growth for the Consumer Devices segment across Southeast Asia. The position combines revenue management, strategic planning, distributor management, and market development to deliver strong business results. While maintaining key accounts is part of the role, the primary focus is on hunting new opportunities, expanding market share, and winning in strategic growth areas.
What You´ll Do
What You´ll Do
- P&L Accountability:
- Own and deliver the full P&L for the Consumer Devices segment in SEA
- Develop and execute SEA business plan aligned with global and regional strategies
- Ensure achievement of revenue, margin, and profitability targets (KP and EP)
- Business Development:
- Hunt and secure new business opportunities across major consumer device segments (Storage, AI Devices, Other Devices)
- Map and validate growth areas, then convert them into tangible wins
- Drive initiatives aligned with growth pillars to increase Henkel’s market share
- Build strategic partnerships with leading OEMs and EMS to penetrate new accounts
- Leverage channels and distributors to accelerate entry into emerging segments
- Distributor Management:
- Build and maintain strong relationships with distributors to ensure alignment with growth objectives
- Monitor distributor performance, set aggressive KPIs, and implement corrective actions when needed
- Drive distributor capability development through training and joint business planning
- Key Account Management:
- Own and grow key accounts by driving deeper engagement and expanding share of wallet
- Develop and execute account-specific strategies to secure spec-in and long-term partnerships
- Build strong relationships with senior management and decision-makers at key customers
- Identify cross-selling and upselling opportunities within existing accounts while aggressively pursuing new business
- within these organizations
- Team Leadership:
- Manage one direct report (with potential for future team expansion)
- Provide coaching and guidance to ensure alignment with aggressive growth objectives
- Cross-Functional Collaboration:
- Work closely with marketing, product management, and technical teams to deliver customer-centric solutions
- Align with global and regional stakeholders to ensure consistency in execution
- Bachelor’s degree in business, Engineering, or related field; strong technical background preferred
- Minimum 10+ years of experience in sales and business development, with at least 5 years in a leadership or strategic role
- Strong understanding of Consumer Devices industry and SEA market dynamics
- Proven track record of aggressively driving growth, winning new business, and managing P&L for a regional segment
- Excellent negotiation, communication, and stakeholder management skills
- Ability to work in a matrix organization and lead cross-functional initiatives
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Medical Coverage for employees and eligible dependents
- Additional EPF Contribution
- Dental, Health and Eye Screening etc for employees and eligible dependents
- Discounts on company products
