About This Position

• This Senior Brand Manager role offers the rare chance to shape the future of Vidal Sassoon across APAC, owning both the innovation pipeline and the brand’s creative expression. You’ll drive end-to-end new product development, translating regional beauty insights into launches that matter, while also defining the brand’s communication direction and campaign ideas across markets. Working in a diverse, agile, and highly collaborative regional team, you’ll enjoy strong autonomy, close cross-functional support, and the energy of a brand in transformation — making this a high-visibility role with real influence and room to grow.
  
  

What you´ll do

• NEW PRODUCTS DEVELOPMENT:
• Market intelligence: familiarizes with regional and local trends and consumer insights, lead NPD ideation.
• Provides category expertise, runs portfolio review and identifies white spots, builds innovation roadmap.
• Executes assigned New Product Development projects including conceptualization, validations, development and implementation.
• Steers projects according to Henkel’s innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery.
• Launch tracking: closely monitors launch performance and seek optimization opportunity.
• BRAND COMMUNICATION & CAMPAIGN DEVELOPMENT:
• Develops brand communication guideline and assets, including communication platform, brand book, KV, brand video, pack shots etc., cascading to different channels to ensure execution consistency.
• Develop campaign big idea and corresponding assets.
• BUDGET MANAGEMENT:
• Sets up marketing budget for responsible product lines and maintains tracking tool.
• Processes marketing spending in accordance with budget and improves ROI.
  
  

What makes you a good fit

• Min 4 years’ MKT experience, ideally with NPD experience.
• Experience with Beauty Industry preferred, or FMCG.
• Regional experience preferred, or international exposure i.e. overseas working/study.
• Self-motivated /resilient /logical /team player.
• Fluent in English.
• Master’s Degree or MBA preferred or Bachelor’s Degree with working experience in MKT.
  
  

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Comprehensive Group Insurance Scheme
• Annual Physical Examination
• Flexible Benefits cover for dependents
• Company Products Discount
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.