Head of Metal Coil AE APAC
Henkel
Shanghai, China
Posted on Mar 6, 2026
About This Position
- Drive technical expert supporting.
- Direct team to provide professional on-site and laboratory-based technical service, support customer trials, troubleshoot application issues, training, and collaborate with Sales, PD teams to ensure reliable, sustainable, and innovative product performance.
- Connect & translate customer unmet needs to product requirements, driving new product development together with PD, sales , marketing teams, with the aim of driving both customer satisfaction and business growth.
- Upskill, build up a well-in place succession plan for APAC application engineering in Metal coils.
- Outstanding project management and team management skill.
- Direct and coach AE team to deliver technical service and support to metal coil customers.
- Lead AE team to conduct on-site line trials and troubleshooting to optimize performance of metal treatment products.
- Build up structured system and standard process of key application engineering process.
- Direct team to perform laboratory analysis, and share the corrective proposal to support complaint handling, new product development and line trial.
- Provide technical training to customers, sales and distributors to promote Henkel Metal Treatment Product and Brand.
- Upskilling & development AE team, with the aim of working together with sales as an “integrated” team to deliver value-added solutions to customers.
- Collaborate with PD teams for new product introduction, qualification testing and validation.
- Act as the technical voice of the customers, sharing field insights to improve existing products and influence innovations by collecting market trends.
- BS degree with Engineering, Chemistry, Material Science, or related field.
- Having experience in metal surface treatment or painting is required.
- 15+ years of experience in application engineering in metal treatment industry.
- Hands-on experience in lining machines, root cause analysis and method development.
- Experience in leading technical teams.
- Strong problem-solving and analytical skills; able to diagnose sealing and process issues.
- Effective communication (both Chinese and English) and presentation skills; able to train, influence, and engage customers and internal teams.
- Ability to work in a cross-functional, international environment.
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
