Head of Metal Coil AE APAC

Henkel

Henkel

Shanghai, China
Posted on Mar 6, 2026
About This Position

  • Drive technical expert supporting.
  • Direct team to provide professional on-site and laboratory-based technical service, support customer trials, troubleshoot application issues, training, and collaborate with Sales, PD teams to ensure reliable, sustainable, and innovative product performance.
  • Connect & translate customer unmet needs to product requirements, driving new product development together with PD, sales , marketing teams, with the aim of driving both customer satisfaction and business growth.
  • Upskill, build up a well-in place succession plan for APAC application engineering in Metal coils.
  • Outstanding project management and team management skill.

What you´ll do

  • Direct and coach AE team to deliver technical service and support to metal coil customers.
  • Lead AE team to conduct on-site line trials and troubleshooting to optimize performance of metal treatment products.
  • Build up structured system and standard process of key application engineering process.
  • Direct team to perform laboratory analysis, and share the corrective proposal to support complaint handling, new product development and line trial.
  • Provide technical training to customers, sales and distributors to promote Henkel Metal Treatment Product and Brand.
  • Upskilling & development AE team, with the aim of working together with sales as an “integrated” team to deliver value-added solutions to customers.
  • Collaborate with PD teams for new product introduction, qualification testing and validation.
  • Act as the technical voice of the customers, sharing field insights to improve existing products and influence innovations by collecting market trends.

What makes you a good fit

  • BS degree with Engineering, Chemistry, Material Science, or related field.
  • Having experience in metal surface treatment or painting is required.
  • 15+ years of experience in application engineering in metal treatment industry.
  • Hands-on experience in lining machines, root cause analysis and method development.
  • Experience in leading technical teams.
  • Strong problem-solving and analytical skills; able to diagnose sealing and process issues.
  • Effective communication (both Chinese and English) and presentation skills; able to train, influence, and engage customers and internal teams.
  • Ability to work in a cross-functional, international environment.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.