Assistant Trade Marketing Manager - Color
Henkel
Shanghai, China
Posted on Mar 6, 2026
About This Position
- Diagnose Henkel ECOM trade marketing management and deliver constructive solution.
- Define ECOM Color development strategy and plans that deliver category/sub-category growth based on shopper and customer.
- Define ECOM Color activity calendar and set objectives and execution KPIs by Platform/ECOM stores.
- Propose optimal investment for ECOM and ensure all investment is properly released, tracked, reviewed, and evaluated.
- Deep dive on ECOM shoppers insight and ECOM by platform channel insight.
- Work with MKT to define category development strategy and channel development support.
- Work with ECOM KA team to define plans, I&O, activity grid and investment pre & post effectiveness evaluations.
- By customer Investment allocation and ROI analysis.
- Bachelor degree+.
- Full-time university.
- 5 years+ experience in Beauty care/personal care FMCG company, EC KA experience is a must.
- Can-do attitude, learning agility, strong responsibility and proactive communication.
- Data oriented and sensitive.
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
