Brand Protection Manager - IMEA
Henkel
Navi Mumbai, Maharashtra, India
Job Summary
We are seeking a strategic and results-driven Brand Protection Manager to safeguard our company’s valuable brand Loctite in IMEA. You will be responsible for developing and implementing a comprehensive brand protection strategy and relevant key initiatives to combat counterfeiting, trademark infringement, and unauthorized sales. The ideal candidate will have a good track record in both brand protection and cross-functional collaboration.
Key Responsibilities
Strategy Implementation:
· Develop and execute regional brand protection initiatives aligned with global brand protection strategy and business objectives.
Stakeholder Collaboration:
· Partner with internal teams (Legal, Marketing, Sales, Channel, Operation…) and build a brand protection network.
Online Management:
· Manage online brand protection vendor and build strong relationships with e-commerce and social media platforms to take down infringing listings.
Anti-counterfeiting Solution:
· Collaborate with product manager to enhance the product design and increase the barrier for infringers to copy our products.
Technical Verification:
· Manage a clear process for production verification and counterfeits reporting.
Offline Enforcement:
Work with legal counsel to proactively identify, investigate, and take relevant actions against counterfeit operations, trademark infringements, and gray market activities
Brand Protection Communication:
· Work with global, regional, and local market customer activation team, channel team and sales team to realize brand protection communication.
Data Analysis:
· Track and report on key metrics (e.g., number of takedowns, market value released), analyze relevant trends, and recommend proactive measures.
Qualifications & Requirements:
Education:
Bachelor’s degree. Advanced degree in law or IP certification is a plus.
Experience:
3- 4 years in brand protection, anti-counterfeiting, grey market infringement prevention, IP enforcement, or any other related fields.
Proven experience working with online platforms, law enforcement, and customs is a plus.
Familiarity with trademark and IP laws, regulations, and practices (India). A good understanding of relevant laws and regulations in other key markets (TR/MEA).
Skills:
· Strong project management and analytical skills.
· Excellent communication and stakeholder management abilities.
· Fluent in English.
