Brand Design Manager
Henkel
Shanghai, China
Posted on Mar 25, 2026
About This Position
- This position is part of SK retail MKT – brand design team, which will offer you a great opportunity to have a holistic view on category strategy, portfolio, pipeline and each NPD. You will be the creator for future “HERO SKU”.
- CATEGORY STRATEGY:
- Support Fashion Color & Styling category strategy based on category/market trends and consumer insights, defines clear roadmap and growth priorities for category and brands in China.
- Support Fashion Color & Styling 5Y pipeline in China market to drive category growth.
- NEW PRODUCTS DEVELOPMENT:
- Market intelligence: familiarize with Fashion Color & Styling category trend and local market & consumer insights to create new products ideation.
- Lead collaboration with regional team on regional NPD development and ensure all NPD on-time-in-full delivery in China.
- New Product Development: execute NPD projects including conceptualization, validations (GOI, GOII), development (formula, claim, packaging, artwork, price) with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) and implementation.
- NPD handbook: compile handbook including NPD background, NPD details, communication strategy and NPD launch toolkit.
- NPD LAUNCH TRACKING:
- Launch tracking: closely monitors launch performance and coordinates with local market to seek optimization opportunity.
- BRAND PLAYBOOK (local brand):
- Develops brand playbook including manifesto, brand purpose, brand proposition, TA, Attributes and key benefits, brand role, etc.
- 3- 5 years’ working experience of marketing role in FMCG company, NPD experience is a must.
- Beauty related industry experience is preferred, and beauty sense/insight is a must.
- Have passion to Fashion Color and Styling category.
- Excellent work ethic, marketing ability combined with managerial skills.
- Bachelor degree, Fluent in spoken and written Chinese and English.
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
