Regional Brand Manager
Henkel
Shanghai, China
Posted on Apr 25, 2026
About This Position
- Grow the APAC Henkel Beauty Care Professional revenues by successfully developing and launching innovations. Outperform the competition with disruptive new products.
- NEW PRODUCTS DEVELOPMENT: focus in care category
- Reviews local launch plans efficiency to drive awareness, consideration, conversion, education and purchase.
- Launch tracking: improves the launch tracking tools and coordinate with markets to optimize launch performance.
- BUSINESS PLANNING
- Market intelligence: develops trend reports, shares insights regionally, supports the ideation process.
- Provides category expertise and identifies white spots.
- Executes assigned New Product Development projects including conceptualization, validations, development and implementation.
- Steers projects according to Henkel’s innovation process together with functional teams (R&D, Packaging, NPI, Supply Chain, Purchasing, Legal, Agencies, Production etc.) to ensure on-time and on-budget launches.
- LAUNCH PLANNING
- Consolidates forecast and demand planning and shares with global teams.
- Analytics monitoring: prepares dashboards and monthly review to monitor KPIs (Brands/countries/categories).
- Regional project launch plan.
- Supports in bridging markets with the global teams: cascading launch dossiers and marketing information and escalating market requests.
- Constantly communicates with markets and supports including best practices sharing.
- Degree or Bachelor’s Degree with working experience in MKT.
- 5 or above years’ MKT experience, certain level NPD related experience.
- Beauty Industry preferred.
- Fluent in English/logical thinker.
- International exposure preferred like overseas study or working experience.
- Self motivated /resilient /logic thinker.
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
