Regional Senior Brand Manager
Henkel
Shanghai, China
Posted on Apr 25, 2026
About This Position
- You’ll work in APAC regional marketing team, a super international and diverse team with colleagues from different countries and backgrounds, highly positive and collaborative team culture.
- It’s a role with high level of exposure in the organization- you’ll have the chance to work with regional colleagues, global headquarter team, and around 10 local country teams to shape brand strategy and drive innovation.
- NEW PRODUCTS DEVELOPMENT:
- Market intelligence: familiarizes with regional and local trends, shares insights regionally, supports the ideation process.
- Provides category expertise, runs country portfolio review and identifies white spots, builds innovation roadmap for responsible brands.
- Executes assigned New Product Development projects including conceptualization, validations (GOI, GOII), development and implementation.
- Steers projects according to Henkel’s innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery.
- BRAND COMMUNICATION DEVELOPMENT:
- Develops brand communication guideline and assets in alignment with country needs, including communication platform, brand book, KV, CI, video, PR pack shots etc., cascading to markets to ensure execution consistency.
- Constantly communicates with markets and shares best practices.
- LAUNCH PLANNING & TRACKING:
- Reviews local launch plan and media planning efficiency to drive awareness, consideration, conversion, and purchase.
- Launch tracking: closely monitors launch performance and coordinates with markets to seek optimization opportunity.
- BUDGET MANAGEMENT:
- Sets up regional marketing budget for responsible brands and maintains tracking tool.
- Processes marketing spending in accordance with budget and improves ROI.
- 7+ years’ MKT experience, experience in NPD preferred.
- Experience with Beauty/Personal Care Industry preferred.
- Regional experience preferred, or international exposure i.e. overseas working/study.
- Self-motivated /resilient /logical /team player.
- Fluent in English.
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
