Digital Creative Expert
Henkel
Makati, Metro Manila, Philippines
Posted on Apr 25, 2026
About this Position The Digital Creative Expert plays a pivotal role in shaping how our brand shows up in the digital world. This position exists to elevate our online presence through smart strategy, compelling content, and data-driven execution. You’ll join a collaborative ecosystem of creative thinkers, product innovators, and sales partners who work together to deliver cohesive and impactful brand experiences. In this role, you’ll navigate a fast‑evolving digital landscape—identifying new opportunities, optimizing current channels, and pushing the brand forward with fresh ideas. It’s an exciting space for someone who loves blending strategy with hands-on creation, enjoys cross-team collaboration, and thrives on seeing their work influence real outcomes. This position offers the unique challenge of maintaining consistency across many platforms while also exploring bold ways to stand out in a competitive market.
What You´ll Do
What You´ll Do
- Develop and implement comprehensive digital brand strategies aligned with overall marketing objectives; Identify emerging trends and technologies to enhance brand visibility and engagement
- Oversee creation and optimization of digital content across social media, websites, and other platforms; Plan and execute digital campaigns to drive traffic, conversions, and brand loyalty
- Monitor KPIs and provide actionable insights to improve campaign effectiveness; Utilize tools like Google Analytics, Power BI, or similar platforms for reporting and optimization
- Work closely with creative, product, and sales teams to ensure brand consistency; Manage relationships with external agencies and vendors for digital initiatives
- Ensure adherence to brand guidelines across all digital touchpoints; Maintain a strong understanding of competitor strategies and market dynamics
- Bachelor’s degree in Marketing, Digital Media, Communications, or related field
- Minimum of three (3) years of experience in digital marketing or brand management; Proven track record of managing digital campaigns and social media strategies
- Strong knowledge of SEO, SEM, social media, and content marketing
- Proficiency in analytics tools (Google Analytics, Power BI) and CMS platforms
- Excellent communication, project management, and analytical skills
- Preferably with Experience with e-commerce platforms and marketing automation tools; Familiarity with paid media strategies and influencer marketing is a plus
- Amenable to work on a Mid-shift schedule (3:00 PM – 12:00 MN), and report on a hybrid work set-up in Ayala Avenue, Makati
- A thriving career with the Top 15 Best Workplaces in the Philippines by Great Place to Work and the Top GBS Employer in the Philippines by the Everest Group for 4 consecutive years!
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- HMO healthcare coverage plan
- Provident Fund
- Group Life and Personal Accident Insurance
