About This Position

• As Brand/Senior Brand Manager focusing on marketing communication, own integrated marketing campaigns, drive social media communication and content seeding across Red Note and other mainstream platforms. You will collaborate with cross-functional teams to build brand awareness, enhance brand reputation, and deliver measurable business results through creative, data-driven marketing strategies.
  
  

What you´ll do

• Plan and execute integrated marketing campaigns, maintain consistent brand positioning and key messaging.
• Manage Red Note and social media operations, develop content strategy and grow digital influence. Lead brand seeding, KOL/KOC collaboration to drive organic reputation and conversion. Monitor campaign data, competition and trends, optimize strategy to improve ROI and brand influence.
• Coordinate with internal and external partners to ensure all projects deliver on time, on budget, high quality.
  
  

What makes you a good fit

• Years of relevant experience: 4 to 8 years.
• Academic background: Minimum Bachelor’s degree.
• Language: Fluent in both English and Chinese.
  
  

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Comprehensive Group Insurance Scheme
• Annual Physical Examination
• Flexible Benefits cover for dependents
• Company Products Discount
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.