Associate Key Account Manager
Henkel
Bangkok, Thailand
Posted on May 24, 2026
About this Position Manage and grow key accounts within the modern trade (DIY and construction retail) channel to drive sales and profitability.
Develop strategic plans, lead commercial negotiations, and leverage data insights to expand market share and category performance.
Collaborate cross-functionally to ensure smooth execution while building strong, long-term partnerships with key customers
What You´ll Do
Develop strategic plans, lead commercial negotiations, and leverage data insights to expand market share and category performance.
Collaborate cross-functionally to ensure smooth execution while building strong, long-term partnerships with key customers
What You´ll Do
- Defines and executes regional / local account strategy, including annual revenue plan (KP) and target plan (TP) Identifies business opportunities, steers business development budgets for agreed accounts and defined objectives
- Translates customer’s strategy and priorities into a joint innovation roadmap.
- Drives and rolls-out customer approvals and pushes upstream solution selling.
- Develops and maintains sustainable and long-term relationships with key accounts, key executives and sponsors Implements new customer acquisition plans for chain and prestige accounts.
- Defines account-specific pricing, negotiates contracts, ensures fulfillment of commitments and implementation of commercial policy.
- Optimizes sales processes in country and leads junior KAMs Develops and maintains strong executive and cross-functional relationships at HQ and key locations Steers and supports internal resources to execute account strategy.
- Delivers account targets KP/TP OSG and PC Analyzes financial KPIs and proactively steers key account business Is responsible for timely and accurate admin. tasks supporting account strategy incl. sales forecast updates, monthly reports, etc.
- Bachelor’s degree in Business Administration, Marketing, or related field.
- Minimum 5 years in Key Account Management or Sales within FMCG, DIY, or construction industry.
- Strong knowledge of modern trade dynamics and retail operations.
- Proven track record in managing large retail accounts and delivering growth.
- Account management crisis handling customer research.
- Identifying key player roles networking/social selling objection handling proposal generation/deal structuring questioning sales call planning/facilitate sales digital fluency sales forecasting situational fluency value selling.
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Medical Coverage for employees and eligible dependents
- Provident Fund
- Annual Physical Examination for employees
- Discounts on company products
