What You´ll Do

• Steers all sales & marketing activities, responsible for delivering the P&L for the area, advertising and promotional activities and respective budget; is responsible for local budget steering.
• Provides sales & marketing leadership for local / sub-regional team for building industry and consumer & construction businesses.
• Provide sales & marketing inputs for local / sub-regional master plan identifies opportunities to increase businesses within existing business and new clients' acquisitions.
• Oversees and supports implementation of key account & distribution channel strategy on local / sub-regional level. Determines / quantifies market opportunities and develops customer roadmaps in alignment with stakeholders.
• Leads the development of brands positioning and innovation; implements innovation pipeline to secure sustainable brand growth in region for the consumer & construction business.
• Leads the grow in white-space areas, identify potential room for growth the retail construction portfolio.
• Leads with growth and development of industrial business, continue to strengthen market position in core and adjacent sectors.
• Coaches and develops local / sub-regional (project) teams.
  
  

What makes you a good fit

• 10+ years of experience in retail business and modern trade, ideally within consumer goods and construction materials sectors.
• Proven track record in leading and building teams from scratch, with the ability to structure, scale, and develop high-performing sales & marketing teams.
• Strong strategic sales & marketing and digital marketing expertise, including integrated campaign planning, execution, and performance optimization.
• Solid capabilities in market analysis and consumer insights generation, with the ability to interpret limited or fragmented data into actionable strategies.
• Experience in brand development, innovation, and creative design, including positioning, portfolio strategy, and innovation pipeline execution, experience in B2B industrial sector in a strong plus.
• Hands-on experience with Marketing Mix management, adapting strategies across products, channels, and local market requirements.
• Strong understanding of trade marketing, customer/channel management, and eCommerce (eCom) dynamics within retail environments.
• Demonstrated ability to identify growth opportunities, expand distribution, and drive new customer acquisition.
• Expertise in financial planning and budget management, including ROI tracking and optimization of sales & marketing investments.
• Excellent stakeholder management and communication skills, with the ability to collaborate effectively across local, regional, and global teams.
  
  

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Medical Coverage for employees and eligible dependents
• Provident Fund
• Annual Physical Examination for employees
• Discounts on company products
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.