About This Position

• We are seeking a data-savvy and detail-oriented Media Specialist to join our dynamic Marketing team.
• In this role, you will bridge the gap between strategic media planning and performance analytics.
• You will be responsible for optimizing our media mix across traditional and digital channels while leveraging CRM insights to drive customer engagement and retention.
  
  

What you´ll do.

• Media Planning & Strategy Development:
• Collaborate with COE team and media agency to develop integrated media plans aligned with overall marketing objectives and budget guidelines.
• Research and identify optimal media channels (digital, social, OOH, IP, etc.) based on target audience insights and competitive landscape analysis.
• Prepare comprehensive media flowcharts, scheduling calendars, and tactical briefs for internal stakeholders and external agencies.
• Media Data Analytics & Processing:
• Collect, clean, and consolidate media performance data from multiple sources, including agencies, social platforms, and EC teams.
• Build and maintain dashboards to track key performance indicators (KPIs) such as impressions, CTR, CPM, search, and conversion rates.
• Conduct deep-dive quantitative analysis to identify trends, anomalies, and opportunities for optimization within ongoing campaigns.
• Translate complex data sets into clear, actionable insights for stakeholders.
• Media Effectiveness & Post-Campaign Evaluation:
• Lead post-campaign analysis (Post-Buy Analysis) to measure the true ROI and incremental lift of media investments.
• Develop attribution models to understand the customer journey and the effectiveness of specific touchpoints.
• Prepare end-of-campaign reports with clear visualizations and strategic recommendations for future budget allocation.
• CRM Operations & Lifecycle Marketing:
• Coordinate with DTC team to execute targeted CRM operation target and brand messaging flows.
• Analyze user behavior and engagement metrics to refine audience segmentation (RFM analysis) and enhance personalization strategies.
• Monitor key CRM health metrics including list growth, open rates, click-through rates, and churn rates, providing weekly.
  
  

What makes you a good fit

• Language Proficiency:
• Excellent command of English (both written and verbal) is essential for this role.
• Ability to draft professional English-language campaign briefs, deliver presentations to stakeholders, and communicate effectively with vendors and headquarters.
• Technical & Analytical Skills:
• Proficiency in Data Analysis Tools: Demonstrated experience with at least one major analytics. Advanced skills in Microsoft Excel are required.
• Experience with data visualization tools like Power BI or Tableau is highly preferred.
• Familiarity with CRM software (e.g., Salesforce, HubSpot) and digital advertising platforms is a strong plus.
• Core Competencies:
• Strong numerical aptitude and attention to detail; ability to spot discrepancies in large data sets.
• Proactive problem-solver with the ability to manage multiple campaigns and deadlines simultaneously.
• Collaborative mindset with the maturity to interact confidently with both local markets and global teams.
• Educational Background:
• Bachelor’s degree in Marketing, Business Analytics, Statistics, Communication, or a related field.
• 5+ years of experience in a brand marketing team, media agency, in-house media team, or CRM role preferred.
  
  

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Comprehensive Group Insurance Scheme
• Annual Physical Examination
• Flexible Benefits cover for dependents
• Company Products Discount
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.