About this Position Henkel is looking for a Specialist Brand & Trade Marketing to join our team in Tbilisi, Georgia.

What You´ll Do

• Design development in collaboration with advertising agencies for:
• Product packaging
• Marketing materials (including printed materials, catalogs, banners)
• Retail equipment (stands, display units, shop-in-shop solutions)
• Demo tools and other promotional materials
• Branded Merchandise:
• Work with advertising agencies to select branded merchandise (e.g., caps, T-shirts, vests, uniforms, pens, notebooks)
• Place orders and monitor execution and production to ensure timely delivery
• Retail Equipment:
• Work with advertising agencies to select retail equipment (stands, display units, pallets, shop-in-shop solutions)
• Place orders and monitor execution and production within established deadlines
• Demo Tools
• Work with advertising agencies to select demo tools (e.g., key displays, grout sample boards)
• Place orders and monitor execution and production within established deadlines
• Promotional Activities
• Prepare and maintain the promotional activities calendar
• Calculate and plan promotional campaigns (in coordination with the sales team and based on agreed objectives)
• Monitor implementation and analyze promotional campaign effectiveness
• Price Lists: prepare and update price lists
• Manage new product introductions and product discontinuations
• Digital:
• Manage website content and updates
• Develop and execute a Social Media content calendar (Instagram, Facebook)
• Work with internal Henkel systems and resources (PIM, DAM)
• DIY Opinion Leaders / Influencers:
• Manage and maintain the database of opinion leaders (builders, contractor teams)
• Communicate with opinion leaders
• Develop engagement plans and manage related content
• Internal Documentation and Workflow
• Work with SAP (creation and closure of Purchase Orders)
• Prepare and execute internal memos and service notes.
  
  

What Makes You a Good Fit

• Bachelor's degree (preferable marketing)
• > 3 years (work experience in international companies is preferable)
• High analytical skills (big data analysis)
• High presentation skills
• MS office (excel, PowerPoint) expert
• Еnglish, upper intermediate level (B2)
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.