Assistant PR Manager
Shanghai, China
Posted on Jun 18, 2026
What You´ll Do
- Integrated Communications Planning & Project Management:
- Support in developing and implementing annual integrated communication strategies across brand, corporate and crisis management.
- Manage communication projects end-to-end and coordinate with cross-functional teams and external partners.
- Support PR budget planning, agency management and resource allocation.
- Media Relations & Brand Communications:
- Develop and maintain strong relationships with key fashion, beauty, lifestyle, business and industry media.
- Support communication planning and execution for major brand campaigns, product launches and business initiatives.
- Identify media opportunities and proactively drive earned media exposure through interviews, features, awards and partnership opportunities.
- Monitor industry trends and provide communication recommendations to support business objectives.
- Corporate Communications:
- Support profiling opportunities for senior management through media interviews, industry forums, conferences and speaking engagements.
- Develop executive communication materials including speeches, presentations, key messages, interview briefs and Q&A documents.
- Support thought leadership content development and external stakeholder communications.
- Monitor industry and competitors and provide communication insights when relevant.
- Crisis Management:
- Support crisis and reputation management initiatives across HCB.
- Assist in issue monitoring, risk assessment and crisis communication preparation.
- Coordinate communication materials and stakeholder alignment during issue management processes.
- Celebrity & External Partnership Management:
- Support celebrity endorsement and relevant communication projects when required.
- Coordinate talent-related activities including content production, media opportunities, events and campaign execution.
- Manage external partners and agencies to ensure smooth project delivery.
- Events & Strategic Projects:
- Lead or support communication planning and execution for media events, stakeholder engagement activities, industry summits and key business projects.
- Provide communication consultation and content support across business functions when required.
- Team Operations:
- Support team daily operations, including vendor management, POR/PO process and budget administration.
- Undertake additional projects assigned by line manager.
- Experience in FMCG, beauty, luxury, consumer brands or PR agencies.
- Exposure to both Brand Communications and Corporate Communications is highly preferred.
- Strong writing and storytelling skills in both Chinese and English.
- Experience supporting executive communications, media engagement or reputation management projects is a plus.
- Strong stakeholder management, project management and communication skills.
- Mature, proactive and capable of working independently in a fast-paced environment.
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
