Global Marketing Specialist _ FORM
shinagawa city, tokyo, japan
Posted on Jul 12, 2026
What You´ll Do
Purpose:
Drive sustainable growth of the Professional for Global Professional division to gain market leadership in hair color market in JP/CN/APAC.
Become one of core members to grow the hair color brand with innovative NPD pipeline and customer-centric 360 marketing plan to maximize on/offline engagement with hair stylist and end-consumers across Asia.
Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams.
Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit.
Roles & Responsibilities:
Manage selected HAIR CARE project independently using marketing skill & knowledge.
Manage NPD plans/insight/targeting/concept/production/COG control/pricing.
Make a clear USP, unique product story and Communication story.
Manage developing new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points.
Track progress of project KPIs for HQ and country.
Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams.
What Makes You a Good Fit
Must have
Minimum '5 Years Marketing Experience
Beauty market experience
Sense for aesthetics and creatives
Experience in Region/Country collaboration & steering
International Experience, Asia Preferred
Some perks of joining Henkel
Purpose:
Drive sustainable growth of the Professional for Global Professional division to gain market leadership in hair color market in JP/CN/APAC.
Become one of core members to grow the hair color brand with innovative NPD pipeline and customer-centric 360 marketing plan to maximize on/offline engagement with hair stylist and end-consumers across Asia.
Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams.
Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit.
Roles & Responsibilities:
Manage selected HAIR CARE project independently using marketing skill & knowledge.
Manage NPD plans/insight/targeting/concept/production/COG control/pricing.
Make a clear USP, unique product story and Communication story.
Manage developing new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points.
Track progress of project KPIs for HQ and country.
Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams.
What Makes You a Good Fit
Must have
Minimum '5 Years Marketing Experience
- Track record in global/regional roles developing product category brand strategies and activity at consumer goods company.
- Experience in NPD and/or 360 marketing, on/offline communication (preferably in hair care or skin/body care) by oneself
- Experience in KPI tracking
- Experience and skill to drive the above marketing tasks independently
Beauty market experience
Sense for aesthetics and creatives
Experience in Region/Country collaboration & steering
International Experience, Asia Preferred
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Retirement Pension Plan (Corporate DC and CB composition)
- Sick Leave
- Group Term Life Insurance
- Supplementary Workers' Accident Insurance
