Senior Marketing Executive
Shanghai, China
Posted on Aug 15, 2026
What You´ll Do
- Trade Marketing & Distributor Management:
- Work closely with distributor partners to plan and execute monthly trade spending promotions by channel, ensuring in-store excellence and timely deployment of POSM and merchandising.
- Manage the end-to-end execution of marketing planning (ATL/BTL) campaigns with distributors, tracking deliverables, budgets, and ROI, while conducting field visits to monitor execution quality.
- Budget, Analytics & Performance Tracking:
- Support monthly tracking of trade spending and marketing planning budgets; consolidate sell-in/sell-out/inventory data to provide insights for demand planning (FCT) and order forecasts.
- Monitor promotion and campaign performance with ROI analysis, track brand/consumer/retailer feedback, and deliver actionable recommendations for future initiatives.
- NPD & GTM Support:
- Support go-to-market execution for new product launches (NPD) in the consumer channel, ensuring on-time and in-full delivery across retail touchpoints.
- Coordinate with internal teams (sales, supply chain) and external partners to align launch timelines and inventory readiness.
- Cross-functional Collaboration:
- Partner with the Professional Business team to ensure brand consistency across channels.
- Track competitors’ activities in the retail space and consolidate findings for strategic planning.
- Bachelor’s degree in Marketing or related field with 3–5 years of FMCG retail marketing experience.
- Proven distributor or trade marketing management experience is a strong plus.
- Strong analytical skills with data driven mindset; hands-on ATL/BTL campaign execution with ROI tracking.
- Proactive, fast learner with a can-do attitude; project management skills
- Fluent in Cantonese, English, and Mandarin.
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Group Medical Insurance for employees and eligible dependents
- Group Life and Personal Accident Insurance
- Annual Physical Examination
