Global Market Strategy Manager - Apparel, Textile & Accessories
Shanghai, China
Posted on Aug 15, 2026
What You´ll Do
- Lead market strategy for the apparel, textile and accessories industries, defining strategic priorities and growth opportunities globally.
- Track industry trends, competitor developments and customer needs, and continuously refine market segmentation, sizing and target applications.
- Own and drive key strategic initiatives, translating strategy into concrete actions and measurable impact.
- Translate customer and market insights into innovation priorities, value propositions and product portfolio direction, including sustainability priorities.
- Lead go-to-market strategies and support customer engagement activities with key brands and manufacturers.
- Act as the interface for the China market, ensuring strong alignment between local market priorities and global strategy.
- Minimum 8+ years of professional experience in the apparel, textile or accessories industries.
- Strong market understanding of apparel and textile value chains, including brands, suppliers, manufacturing processes, and sourcing ecosystems.
- Experience within China's business environment and strong understanding of its role in global value chains.
- Proven ability to work effectively across diverse teams, functions and geographic regions.
- Fluent in English and Mandarin.
- Educational background in marketing, business, textile/material science, engineering or related field.
- Footwear industry, as well as Adhesives & Coatings knowledge is a plus.
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
