Global Market Strategy Manager - Apparel, Textile & Accessories

Henkel
Henkel

Shanghai, China

Posted on Aug 15, 2026
What You´ll Do

  • Lead market strategy for the apparel, textile and accessories industries, defining strategic priorities and growth opportunities globally.
  • Track industry trends, competitor developments and customer needs, and continuously refine market segmentation, sizing and target applications.
  • Own and drive key strategic initiatives, translating strategy into concrete actions and measurable impact.
  • Translate customer and market insights into innovation priorities, value propositions and product portfolio direction, including sustainability priorities.
  • Lead go-to-market strategies and support customer engagement activities with key brands and manufacturers.
  • Act as the interface for the China market, ensuring strong alignment between local market priorities and global strategy.

What makes you a good fit

  • Minimum 8+ years of professional experience in the apparel, textile or accessories industries.
  • Strong market understanding of apparel and textile value chains, including brands, suppliers, manufacturing processes, and sourcing ecosystems.
  • Experience within China's business environment and strong understanding of its role in global value chains.
  • Proven ability to work effectively across diverse teams, functions and geographic regions.
  • Fluent in English and Mandarin.
  • Educational background in marketing, business, textile/material science, engineering or related field.
  • Footwear industry, as well as Adhesives & Coatings knowledge is a plus.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.