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Training & Product Manager

iTrap

iTrap

Product
Posted on Dec 23, 2024

What you’ll be doing?

General

  • Together with Sales & Marketing Team to provide product & training support, and grow ZEISS Vision Care business.
  • Develop and maintain strong product & training strategies to support the sell through of ZEISS Vision Care products, and consistent with the objectives of the Company.
  • Identify training needs and opportunities of customers and market; develop product & training strategies, plans, programs, and materials.
  • Manage the delivery of product training, including product knowledge and selling skills both internally and externally.
  • Be the product expert and “1 stop solution” for all ZEISS Vision Care products.
  • Work with HQ team on new product launch, implement local go-to-market strategies, positioning and portfolio for our customers.
  • Evaluate and leverage training materials prepared by the Group to maximize local training effectiveness.
  • Manage training cost and budget to ensure delivery of effective training.

Product Training Program

  • Assess training needs through surveys, interviews with Sales & Marketing teams, consultation with managers, and customer representatives.
  • Identify key training focus for optimum impact and effect.
  • Attend meetings or seminars to obtain information for use in training programs.
  • Design, plan, organize of training programs for different level of internal staff and customers.
  • Develop different modes / methods / channels of training delivery, such as in-person or virtual to optimize training effectiveness, training costs, or environmental impacts.
  • Keep up with developments in area of expertise by reading current journals, books, or magazine articles.
  • Evaluate and leverage training materials prepared by the Group to maximize regional training effectiveness.
  • Develop training procedure manuals, guides, and course materials, such as handouts or visual materials.
  • Conduct training for our customers and distribution partners within the classroom, conference, trade show, follow up and on-site coaching
  • Present information using a variety of instructional techniques or formats, such as role playing, simulations, team exercises, group discussions, videos, or lectures.
  • Design and deliver internally training for CS, CEF team to improve product knowledge

Product Management

  • Responsible for the new product launch calendar. (Data creation, OTI, Trial, Key Account Pre-sell, Full market launch process).
  • Develop commercial strategies for new / existing products.
  • Establish clear price-positioning strategies in the market.
  • Manage product-life cycle developments.
  • Communications with HQ on new product developments, trials and key benefits.
  • Prepare for new product launch, work with Marketing & Sales team to prepare POSM, update technical information of existing products
  • Monitor key / star product performance to explore different market opportunities
  • Manage VTS Specialists for the installation, repair, and maintenance of ZEISS VTS ophthalmic devices, and providing after-sales service to customers
  • Competitor analysis

Who are we looking for?

  • Bachelor degree or above in Optometry degree holder
  • Holder of Certificate of Registration with a valid Practicing Certificate issued by the HK Optometrists Board
  • 3 years experience in optical retail industry
  • Experience in working in a regional environment would be a bonus
  • Excellent communication, interpersonal and presentation skills
  • Proficient in written and spoken English, Cantonese and Mandarin.
  • Familiar with MS Office (especially Excel & PowerPoint for executive presentations and project management)
  • Leadership, resourcefulness, good cooperation & teamwork, loyalty, reliability
  • Able to work under pressure
  • Occasionally travel as required

Your ZEISS Recruiting Team:

Pik Shan Chui (徐碧珊)