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Assistant Product Manager

Kraft Heinz

Kraft Heinz

Hines, OR, USA
Posted on Friday, March 15, 2024

Job Description

Main Purposes of the Job:

· Co-lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget.

· Development & timely implementation of IMC Campaign, New Product Launches in coordination with cross functional teams in local market and SSEAHK business unit.

· Co-owner of Category P&L in Western Taste Elevation Marketing team.

Detailed Job Responsibilities:

Business Performance

- Co-own the P&L (top line & bottom line) with GPM to ensure that key business KPI's are met -- revenue, profit, market share and brand health.

- Responsible for Brand Operations such as managing budgets (total A&P), sales tracking for SSEAHK BU priority markets (PH, TH, MY, SG, HK)

- Participate in monthly commercial review to ensure gatekeep our brand performance.

Innovation Development

- Assist the GPM by contributing to the development of Innovation strategies to grow the Heinz Masterbrand in SSEAHK.

Innovation Management

- Assist the GPM in NPD launches from "Ideation" through to full in-market launch by coordinating with cross-functional teams to manage the projects deliver on time.

- Track market performances and P&L.

- Work closely with Commercial Sales team (BDMs) to support localized NPD Launch Plan.

- Lead the development of NPD selling stories (net of L&Ls) to support and enable Sales team.

Brand Strategy Development

- Co-lead the development of regional brand strategy of Heinz Western TE portfolio and its annual marketing plan in relation to its 6Ps/marketing mix (proposition, product, pack, price, promotion, and place) based on key consumer insights to strengthen the brand equity and improve overall communication with consumers.

Brand Management

- Oversee paid media advertising campaigns on Digital and social media.

- Liaise with sales (BDMs) for any BTL requirement from MKT including but not limited to POSM artwork, sampling execution, communication deployment.

- Co-lead and execute brand plan and budget, especially by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights.

- Support CM/BDMs in designing local brand marketing execution plan.

- Responsible for content hygiene maintenance of KHC Meta assets (social media management).


  • Bachelor’s degree in Marketing, Business Administration, Economics or any related field.
  • A minimum of 4-5 years of progressive marketing experience or a combination of sales and marketing experience is required. FMCG Marketing experience is required and preferred.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions. Exceptional communication and interpersonal skills to collaborate with cross-functional teams and stakeholders
  • Strong project and budget management skills.
  • Has led and delivered multiple innovation and renovation projects.
  • Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
  • Experience working with creative agencies for briefing and creating content.
  • Analyzing media and experience working with media agencies for a robust media plan creation, deployment, and evaluation.
  • Amenable and/or has an experience in working in a ‘start-up’ like environment.
  • Able to work independently and as a team. High learning agility and adaptability in a demanding and fast-paced environment. You are proactive, passionate, and resourceful; you make things happen.
  • Seniority Level


  • Industry

    • Food and Beverage Services
    • Food and Beverage Retail
    • Food and Beverage Manufacturing
  • Employment Type


  • Job Functions

    • Marketing
    • Product Management
    • General Business
  • Skills

    • Make Things Happen
    • Key Performance Indicators
    • Media Management
    • Communication
    • Budget Management
    • Product Launch
    • Interpersonal Skills
    • Product Development
    • Market


Heinz Philippines

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.