Assistant Product Manager
Kraft Heinz
Job Description
Main Purposes of the Job:
· Co-lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget.
· Development & timely implementation of IMC Campaign, New Product Launches in coordination with cross functional teams in local market and SSEAHK business unit.
· Co-owner of Category P&L in Western Taste Elevation Marketing team.
Detailed Job Responsibilities:
Business Performance
- Co-own the P&L (top line & bottom line) with GPM to ensure that key business KPI's are met -- revenue, profit, market share and brand health.
- Responsible for Brand Operations such as managing budgets (total A&P), sales tracking for SSEAHK BU priority markets (PH, TH, MY, SG, HK)
- Participate in monthly commercial review to ensure gatekeep our brand performance.
Innovation Development
- Assist the GPM by contributing to the development of Innovation strategies to grow the Heinz Masterbrand in SSEAHK.
Innovation Management
- Assist the GPM in NPD launches from "Ideation" through to full in-market launch by coordinating with cross-functional teams to manage the projects deliver on time.
- Track market performances and P&L.
- Work closely with Commercial Sales team (BDMs) to support localized NPD Launch Plan.
- Lead the development of NPD selling stories (net of L&Ls) to support and enable Sales team.
Brand Strategy Development
- Co-lead the development of regional brand strategy of Heinz Western TE portfolio and its annual marketing plan in relation to its 6Ps/marketing mix (proposition, product, pack, price, promotion, and place) based on key consumer insights to strengthen the brand equity and improve overall communication with consumers.
Brand Management
- Oversee paid media advertising campaigns on Digital and social media.
- Liaise with sales (BDMs) for any BTL requirement from MKT including but not limited to POSM artwork, sampling execution, communication deployment.
- Co-lead and execute brand plan and budget, especially by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights.
- Support CM/BDMs in designing local brand marketing execution plan.
- Responsible for content hygiene maintenance of KHC Meta assets (social media management).
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Economics or any related field.
- A minimum of 4-5 years of progressive marketing experience or a combination of sales and marketing experience is required. FMCG Marketing experience is required and preferred.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions. Exceptional communication and interpersonal skills to collaborate with cross-functional teams and stakeholders
- Strong project and budget management skills.
- Has led and delivered multiple innovation and renovation projects.
- Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
- Experience working with creative agencies for briefing and creating content.
- Analyzing media and experience working with media agencies for a robust media plan creation, deployment, and evaluation.
- Amenable and/or has an experience in working in a ‘start-up’ like environment.
- Able to work independently and as a team. High learning agility and adaptability in a demanding and fast-paced environment. You are proactive, passionate, and resourceful; you make things happen.
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Seniority Level
Associate
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Industry
- Food and Beverage Services
- Food and Beverage Retail
- Food and Beverage Manufacturing
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Employment Type
Full-time
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Job Functions
- Marketing
- Product Management
- General Business
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Skills
- Make Things Happen
- Key Performance Indicators
- Media Management
- Communication
- Budget Management
- Product Launch
- Interpersonal Skills
- Product Development
- Market
Location(s)
Heinz Philippines
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.